Keyword Planner: Search for new keywords

With Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so that you can decide whether to add them to your campaigns.

This article goes over how you can use Keyword Planner to get search volume data and find new keywords that are relevant to your business.

Instructions

  1. Sign in to your AdWords account
  2. In the top right-hand corner, click the tool icon , then under 'Planning', click Keyword Planner
  3. Type or paste one or more of the following in the 'Find new keywords' search box and, on your keyboard, press 'Enter' after each one:
    • Words or phrases that describe what you're advertising.
    • The URL of a web page or entire website related to your business.
  4. Click Get started
  5. Review your keywords in the keyword ideas page. 

Targeting and filtering your results

With Keyword Planner, you can refine your keyword ideas by targeting or filtering your results. 

Target your results

Here's an example to help you understand how to use the targeting settings. Let's say that you want to show ads for your Cabo San Lucas resort to customers in Switzerland who speak French and are searching on Google and Google search partner sites. You can edit the settings in the Targeting panel above the graph to get keyword ideas and historical statistics for such a campaign. 
  • Location settings: Enter a geographical location, including countries, territories, regions and cities in the box. Click 'Nearby' to get ideas for locations that are near the location that you entered. If you want to target globally, remove any locations that you've previously entered. Doing so will automatically set your targeting to "All locations". 
  • Language settings: Enter a language in the box or scroll through the list of languages that you can get ideas for.
  • Network settings: Select 'Google' to get ideas for Google Search or select 'Google and search partners' to get ideas for Google Search, other Google search sites like Maps and Google search partner sites (sites that partner with Google to show ads).

Customise your results by date range

Paying attention to the calendar can be helpful if you’re running a seasonal campaign or looking for keywords that are trending on Google Search. That’s where the date range feature comes in. It lets you adjust the date range in order to see search volume trends over specific time periods, and get suggestions for keywords that are more relevant during certain times of the year. 

Seasonal trends

Let’s say that your business delivers flowers. Looking at your search volume trends, you notice that your keywords were most popular in February, the month of Valentine’s Day. You can use the date range feature to find other keywords that have been popular that month. Just click on the date field above the graph. 
You can also use the date range feature with your traffic forecasts. For example, you could choose to get forecasts just for the month of February to plan for a Valentine’s Day campaign for your flower delivery business.

Filter your results

You can filter your results to get a better understanding of the potential success of specific keyword ideas. To edit filters, click the filter icon Filter above the table of results, then select the filter that you wish to edit. 
You can filter your results by keyword text, average monthly searches, top-of-page bid (low range), top-of-page bid (high range), competition, organic impression share, organic average position, ad impression share or exclude keywords already in your account. 

Break down keyword ideas

Break down your keyword ideas to see their impact on specific segments. Here are all the ways that you can break down your results:
  • Mobile trends: Compare mobile trends to searches on all devices.
  • Breakdown by device: Break down your average monthly searches by computers, mobile devices with full browsers and tablets with full browsers.
  • Breakdown by location: See how many clicks your keywords get in each of your targeted locations.

 

Note

To get keyword ideas generated from your whole website, and not just from the single page that you entered, add and then verify your site. If your account is managed, the account owner must add and verify site ownership. After you add and verify your site, it can take up to a month to see keyword ideas generated from your whole website.

 

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