Conversions for optimization

Conversion actions you've chosen to include in your "Conv. (opt.)" columns and to be used for any conversion-based bidding strategies you may be using.

Opting a conversion action in to this setting does not enable automated bidding: it just says that if you're using an automated or manual bidding strategy to optimize for conversions, you'd like to include this conversion action among them.

  • AdWords bid strategies including Target return on ad spend, Enhanced cost-per-click, and Conversion Optimizer will take the conversion action that you've chosen into account when setting bids.
  • By enabling this setting for a conversion action and applying a bid strategy to your campaign, AdWords will try to get you as many of that conversion action as possible by optimizing your bids.
  • Your conversions for optimization data will be available in the "Conv. opt." columns.
  • If you enable this setting and use manual bidding, your bids won’t be automated, but data for the conversion actions you've enabled will still be available in the "Conv. opt" columns.
  • Example: Say you want to track two types of conversion actions on your site. You’d like to track each time a customer puts something in their shopping cart, and each time a customer completes an online sale. In this scenario, you only want optimize for the completed online sales. Disable the "Optimization" setting for the shopping cart conversion action, then apply an automated bid strategy to allow AdWords to attempt to get you as many online sales as possible while ignoring the shopping cart action.

To edit the optimization setting for a conversion action:

  1. Sign in to your AdWords account.
  2. Click the Tools tab and select Conversions.
  3. In the table, select the conversion action you want to edit, and then click Edit settings.
  4. Click Optimization, and check or uncheck the box.
  5. Click Done, and then click Save.
Set up conversion tracking
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