Set up tracking for a Shopping campaign

You can use dynamic tracking URLs to track the traffic coming to your website from Google Shopping. To do this, you'll need to use the adwords_redirect attribute in your product data to tell us where to send your traffic. Once you've set up this attribute, a user who clicks on your ad will be taken to the location in the adwords_redirect attribute instead of the ones you set in the link or mobile_link attributes. Learn more about the adwords_redirect attribute

You can also use AdWords tracking templates for your Shopping campaigns to specify additional tracking information. For example, you can add custom parameters or ValueTrack parameters to your tracking templates.

We recommend that you use the {unescapedlpurl} ValueTrack parameter in your tracking template. ValueTrack parameters work with third-party tracking software and Google Analytics to help you fine-tune your campaigns for better performance.

Instructions

Choose the AdWords experience you're using. Learn more

How to add dynamic tracking templates to your product groups

Click the Campaigns tab and select the Shopping campaign for which you'd like to create a product group tracking template.
Click the Product groups tab.
Click the Columns drop-down menu and select Modify columns.
Click the Attributes link. Then click the Add link next to "Tracking template" and "Custom parameters." Click the Apply button.
Click the pencil icon in the "Tracking template" column.
Click Edit and enter your tracking template in the box.
Click Save.

How to add dynamic tracking templates to your Shopping campaign

Click the Campaigns tab and select the campaign for which you'd like to change the tracking template.
Click the Settings tab and scroll to the "Campaign URL options (Advanced)" section. Click the link.
Click Edit and change your tracking template in the box.
Click Save.

Examples of product group and campaign tracking templates
Here are some examples of how to use the ValueTrack parameters. In all cases, we'll refer to the 'adwords redirect' attribute specified in your product data. However, if there is no 'adwords redirect' attribute specified in your product data, we'll refer to the URL from the 'link' attribute.

Using redirects with your tracking templates

If you'd like to work with redirects in your tracking templates, here are some examples of how your product group and campaign tracking templates could be set up.

Example

If your "adwords redirect" attribute indicates the following URL:

http://www.retailer-example.com/electronics-televisions-3.php

and you want your URLs to serve as the following:

http://www.semtracker-example.com/media/redir.php?prof=12&camp=345&affcode=kw67&cid=890&networkType=search&url[]=http://www.example.com/electronics-televisions-3.php

then you can set your tracking template as follows:

http://www.semtracker-example.com/media/redir.php?prof=12&camp=345&affcode=kw67&cid=890&networkType=search&url[]={unescapedlpurl}

Tracking templates can be defined at the account, campaign, ad group, and product group level. Learn more about tracking templates

Using custom parameters with your tracking templates

If you'd like to use custom parameters with your tracking templates, learn more about managing tracking and redirects.

Keep in mind

If you add tracking templates on multiple levels, AdWords will use the most specific one. For example, if you have an ad group and product tracking template, the product group tracking template will be used.
If your tracking templates include ValueTrack parameters that indicate keyword information, like the parameter {keyword}, then those parameters will be blank for Shopping ads. That's because Shopping ads use product groups and not keywords to show your ads.