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About location extensions

Location extensions can help people find your locations by showing your ads with your address, a map to your location or the distance to your business. People can then click or tap your extension to get further details about your location on your location page, which includes the most relevant business information all in one place. Location extensions may also include a phone number or call button so that users can easily call your business.

This article provides an overview of location extensions. For instructions on how to set up location extensions in your AdWords account, go to Use location extensions. You can remove location extensions at any time. To learn how, go to Remove location extensions.

Before you start

If you make products and want to help people find them at retail chains and shops, see About affiliate location extensions.

When to use

Location extensions encourage people to visit your business. Here’s a Search Network example. Clara, a bakery owner, wants to draw foot traffic to her shop front. She adds a location extension to her campaign. Now, when people nearby who search on mobile for one of her keywords (“best bakery nearby” or “fresh bread”), her extension shows and may give bread-lovers:

  • the distance to her location, and its city (mobile)
  • her location's street address (computer)
  • a clickable "Call" button
  • a tappable or clickable access to a details page for her location – with information such as opening hours, phone number, photos, customer ratings and directions.

Location extensions can also run on Display Network campaigns. Location extensions on Display help you close the loop between online ads and offline sales by driving foot traffic to shops. Here’s a Display Network example. A major clothes retailer wants to target the audience segment “Fashionistas” – encouraging people browsing online to come into the shop and make purchases. To accomplish this goal, the shop’s account manager sets up location extensions on Display ads. When people see her ads, they can check out the business photos, opening hours and shop location on the map then click on 'Directions' to navigate to the shop.

Learn more about how to create location extensions on Display ads.

Where they show

Location extensions can show your business information in various formats – on mobile devices and on computers – on the Search Network, Display Network and Google Maps.

  • Google Search Network: On the Search Network, ads with location extensions can appear as a standard text ad with your location and phone number. On mobile, a clickable “Call” button may show in place of your phone number.

    Amherst Ice Cream Parlour – Artisan soft serve
    Ad www.example.com
    Pistachio and brown butter raisin on tap. Fresh-baked biscuits.
     
    100 King's Rd, Brighton

    Reviews from your Google My Business listings may appear in ads with location extensions enabled. Reviews are compiled from Google My Business listings with a minimum of 5 reviews and an average of 3.5 stars.

  • Google Search Network Partner Sites, like Google Maps: If you choose to advertise with our search partners, your ads with location extensions can appear on partner sites. Ads with location might show a map.
  • Google Display Network: Your location extensions may show on sites and apps on the Display Network when people are near, or have demonstrated an interest in, your local area.
  • YouTube Video Ads: Your location extensions may show on YouTube TrueView in-stream and bumper ads when people are near, or have demonstrated an interest in, your local area.

    Starting September 2017, your location extensions will start showing on video ads, meaning your video ads will show information about your business locations unless you explicitly opt out.

 

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