Show local business info with location extensions

What location extensions do

  • Location extensions show your business address, phone number and a map marker with your ad text.
  • On mobile, they include a link with directions to your business.
  • Clicks on ads with location extensions cost a standard cost-per-click.

How you benefit

  • Location extensions encourage people to visit you in person.
  • You can add multiple addresses by linking your account to Google My Business.
  • On average, ads with location extensions see a 10% boost in click-through rate.
  • You can target your ads around your business addresses.

Example

Zain owns a doughnut shop in Melbourne, and wants to draw foot traffic to his shop front. He adds a location extension to his ad. Now, people strolling around nearby who search for one of his keywords (like “best doughnut” or “doughnut shop”) can see his address, a clickable “Call” button and directions to his shop. Now it’s easy for Zain’s potential customers to find him.

Where and how your local business info can appear

Location extensions can show your business information in various formats on the Google Search Network, Google Search Network Partner Sites, Google Maps and on mobile devices. See below for details.

Sites and devices where location extensions can show your business information (includes example ads)
  • Google Search Network: On the Google Search Network, ads with location extensions can appear as a standard text ad with your business address and phone number. On high-end mobile phones, a clickable “Call” button may appear in place of your phone number.
    Amherst Ice Cream Parlour
    Ad www.example.com
    (413) 123-4567
    Our speciality is pistachio.
    English majors, buy 1 get 1 free.
    100 Dardanelles Rd, Amherst MA
  • Google Search Network Partner Sites: If you opt to advertise with our search partners in your campaign network settings, your ads with location extensions can appear on partner sites. Ads with location extensions on these sites can vary in format, and they might show a map.
  • Google Maps: If you opt to advertise with our search partners in your campaign network settings, your ads with location extensions can appear on Google Maps. Get more details on what ads look like on Google Maps.
  • Google Display Network: If you have both location extensions and text ads, your text ads may appear on the Google Display Network across desktop computers, mobile apps and mobile web with your location marked on a map. You will be charged when users click the title, swipe up, tap the arrow button or click the expanded map on mobile to see more of the surrounding area on the map. Users who click the expanded map will be directed to either the Google Maps for Mobile app or maps.google.com. Location extensions may show with Display Network text ads when people viewing your ad are near one of your locations.

    Example ad

    A location extension ad on the Google Display Network (closed)
    An ad with location extensions enabled on the Google Display Network.
    A location extension ad on the Google Display Network (expanded)
    An expanded ad with location extensions enabled on the Google Display Network.

    Your ad may appear in one of the following sizes:
    • Vertical: 120x240, 120x600, 160x600, 200x200, 250x250, 300x250, 300x600, 336x280
    • Leaderboard or banner: 468x60, 728x90, 970x90
  • Desktop and tablet: Reviews from your Google My Business listings may appear in ads with location extensions enabled. Reviews are compiled from Google My Business listings with a minimum of 5 reviews, and an average of 3.5 stars. 
  • Mobile devices: On mobile devices with full Internet browsers, such as iPhones and Android phones, text ads with location extensions can appear on the mobile Google Search and Display Networks as well as Google Maps for mobile. The ads will appear with the option to navigate to your business location.

How to set up location extensions

AdWords uses Google My Business to manage your business addresses.

  • Google My Business is a free service that helps customers find you online.
  • It makes all your business addresses available for any campaign or ad group on the Search, Display or Search with Display Select networks.
  • You use filters to control which addresses show up with your ads at the account, campaign and ad group level.
  • Filtering options also let you choose whether a given campaign or ad group will show location extensions on all devices, desktop and tablet devices or mobile phones only
Link a Google My Business account

Set up your location extensions

  1. Sign in to your AdWords account.
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu above the extensions table.
  4. Click + Extension. You’ll be prompted to link to and use your Google My Business account.

Guided steps

Click the "Guide me" button below to go to your account and be guided through linking your Google My Business account to create location extensions.


Guide me

Make sure that your Google My Business locations are synced

  1. Look for your Google My Business account under Account extension. You’ll see how many addresses are synced. If you don’t see your Google My Business account there, click + EXTENSION to link your Google My Business account.
  2. When your Google My Business account is synced, any text ad in your account is eligible to show your local business information. You can set up filters (see below) to assign addresses to particular campaigns or ad groups.

Note:
New locations you add to Google My Business may take up to 24 hours to sync with your AdWords account.

Use locations from a different Google account

By default, you'll need to use the same Google Account for both AdWords and Google My Business when you link your accounts. This ensures that locations within Google My Business are also owned by whomever owns the AdWords account promoting the same business.

Note:
If you sign in to AdWords with email1@example.com, this is your Google Account profile. When you link AdWords to Google My Business, we'll look for locations for the same account profile (email1@example.com).

To sync locations from a different account:

If you don't have any locations in your Google My Business account, you'll need to add them as business listings in order for these locations to be synced to AdWords so they can appear with your ads. If you need to access business locations stored in a different account, here are your options:

I used another Google Account to set up my Google My Business locations

If you created your locations in Google My Business with another Google Account (for example, email2@example.com), we recommend that you:

  1. Sign in to Google My Business using that account (email2@example.com).
  2. Add your AdWords Google account (email1@example.com) as a manager. Doing this will give email1@example.com access to locations to sync for email2@example.com.
  3. In your Gmail account, accept the invitation for email1@example.com to become a manager.
  4. Sign in to your AdWords account at https://adwords.google.com.au.
  5. Click the Ad extensions tab.
  6. Select View: Location extensions from the drop-down menu.
  7. If you already linked your account (email1@example.com), you'll see how many listings have synced from your Google My Business account. Otherwise, click + EXTENSION to link your accounts.

Note:
Once you've accepted the invitation to manage locations for your Google My Business account, it may take up to 24 hours to sync with your AdWords account.

Someone else in my organisation manages our locations in Google My Business
  • If the individual has access to your organisation's AdWords account: If the individual has permission to access your company’s AdWords account (email1@example.com), we recommend that they sign in to AdWords and set up the link between Google My Business and AdWords on behalf of your organisation.
  • If the individual does not have access to your organisation's AdWords account: We recommend that they add you as a manager for their locations in Google My Business (email2@example.com). This will give both accounts access to the same locations. Once you accept the invitation, follow the steps above to link your Google My Business account (email1@example.com) in AdWords. Once you've done this, email1@example.com will have synced locations to show for your location extensions.
The locations that I need to manage are owned by a Google My Business account outside our organisation

If you manage AdWords campaigns on behalf of your clients, we recommend that you ask your clients to add you as a manager for their locations in Google My Business. Here are some tips:

  • If your client has only one location: We recommend that they follow these steps to add you as a manager for their locations in Google My Business.
  • If your client has multiple locations: We recommend that they go to the Google My Business Locations dashboard to create a business account. Business accounts allow you to share management of a set of bulk locations with multiple users.
    Once your client has created their own business account ("BusinessAccount1"), they can transfer all of their Google My Business locations to that new business account. Then have your client add you as a manager of that business account. Once this step is done, you'll be able to go back to your AdWords account (email1@example.com) and select this business account ("BusinessAccount1") to sync your locations.
Filter your addresses

After you’ve linked a Google My Business account, your addresses are eligible to show with any text ad in your account. If you want to assign addresses to particular campaigns or ad groups, you can set up filters.

Good to know

You’ll choose which addresses go with each campaign or ad group using the business names, business categories and/or labels that you’ve defined with Google My Business. It’s a good idea to copy these names down, so you’ll have them to hand when you’re filtering addresses in AdWords.

Filter your addresses from Google My Business

Choose the campaign or ad group that you’re specifying addresses for

  1. Click the Campaigns tab and choose one of your campaigns.
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu in the upper corner.
  4. Click “Campaign extension” or “Ad group extension” depending on whether you want to filter addresses to a campaign or ad group.
  5. Click + Extension.
  6. Under “New campaign location extension” or “New ad group location extension”, choose the campaign that you want to filter addresses to. If you’re adding a location extension on the ad group level, choose your desired ad group as well.

Add a filter

Example

Let's say that you own two restaurants: Bob's Barbecue and Bob's Sushi. You'd like to run a campaign solely for your barbecue restaurant. To do this, you create a filter and include only the restaurant where the business name equals "Bob's Barbecue".

  1. Under the name of your Google My Business account, click +Filter.
  2. Choose “Business name”, “Business category” and/or "Label" from the drop-down menu, depending on which grouping that you want to filter to your chosen campaign or ad group.
  3. Fill in your business name, category and/or label. Filters will only work if you've entered information that exactly matches the category that you've chosen. For example, if you enter a restriction for the business name "Bob's Barbecue", you won't filter out businesses with the name "Bob's Texas Barbecue".
  4. (Optional) Filter addresses further: If you want to set additional filters, click + AND or + OR. Using + OR will expand your list of addresses, while choosing + AND narrows your list.
  5. Click Done.
Edit address filters
  1. Sign in to your AdWords account at https://adwords.google.com.au.
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu above the extensions table.
  4. Choose Account extension, Campaign extension or Ad group extension.
  5. Each filter that you’ve created will be listed with your Google My Business account. Hover over and click the one that you want to edit.
Verify your phone number

Phone numbers will be verified to confirm they represent the business being promoted. Learn how we verify phone numbers

Make changes to your settings in bulk

You have a couple of options for making bulk changes to your location extensions settings across your account:

  • You can apply new location extensions to multiple campaigns and ad groups when you click the +Extension button at the All Online Campaigns level.
  • You can remove your campaign and ad group location extensions in bulk from the Edit menu above the extensions table.
Prevent addresses from showing

When you have a campaign or ad group meant to drive traffic to a website or call centre, rather than a bricks-and-mortar shop, you might want to prevent your business address from showing with its ads. Here’s how to prevent addresses from showing with your campaign or ad group.

Remove all addresses from a campaign or ad group

  1. Sign in to your AdWords account at https://adwords.google.com.au.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. Choose Campaign extension or Ad group extension, depending on whether you want to remove addresses for a campaign or ad group.
  6. Click +EXTENSION.
  7. Choose the campaign or ad group that you want to prevent addresses from showing with.
  8. Click on the drop-down menu that says “Use campaign location extension” or “Use ad group location extensions”, and choose Disable location extensions.
  9. Click Save. You’ll see this campaign or ad group listed as “Disabled”.

Monitor performance

After you’ve set up your location extensions, you’ll want to see how they’re doing.

Check the performance of your location extensions
  1. Sign in to your AdWords account at https://adwords.google.com.au.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. You’ll see a table with performance statistics.

Fix a problem with location extensions

Location extensions aren’t running? You may have set up filters incorrectly, or your addresses may not be syncing with Google My Business. Here’s how to get on the right track.

Make sure that the Google My Business account that you’ve linked has at least one business location
  1. Sign in to Google My Business (www.google.com/business/).
  2. Check to see that you have at least one “Pending” or “Live” business location in your account.
  3. If you don’t have one, see how to add and verify business locations.
  4. If you do have at least one business location, check your filters.
Check that your filters match your business locations
  1. Sign in to your AdWords account at https://adwords.google.com.au.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. Click “Campaign extension” or “Ad group extension” to see the filters that you’ve set up.
  6. You’ll see the business name, category and/or label that you’ve used listed in grey text, under the name of your Google My Business account. Make sure that these names match the names in Google My Business exactly.

Still can’t get location extensions to work?

You might need to improve your Ad Rank or keyword quality for location extensions to show. Don’t hesitate to contact us if you’d like help solving your problem.

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