Set up location extensions

  • Attract potential customers in your area by using location extensions to add your address and phone number to your ads.
  • To set up location extensions for a new or previously created campaign, you can:
    • Link a Google Places account at the account level (Upgraded only)
    • Add an address manually to the campaign (Legacy only)
    • Share an extension from another campaign (Legacy only)

Google Places for Business makes it easy to import your business locations into AdWords. With Google Places, you’ll be able to add all of your business locations at once, instead of manually adding addresses to each campaign. Google Places will also let you easily manage and edit your business listings and keep your locations up-to-date on Google Maps. To get started with location extensions, link your Google Places for Business account to AdWords. If you’re not already using Google Places for Business, sign up for free.

If you aren't a business owner (and aren't eligible for a Places account), you can manually add up to 100,000 legacy location extensions to your account, or use AdWords Editor or the AdWords API to enter your location extensions.

Keep in mind

To add location extensions, you’ll need to use one of the following campaign types:

  • “Search & Display Networks - Standard”
  • “Search & Display Networks - All Features”
  • “Search Network only - Standard”
  • “Search Network only - All Features”
  • “Display Network only - Mobile Apps”
  • “Display Network only - All Features”

If you use a different campaign type from the ones listed above, location extensions won’t be available for your campaign. Learn about AdWords campaign types.

How to set up location extensions

You can access and set up both upgraded or legacy location extensions from the Ad Extensions tab.

Upgraded location extensions allow you to add all of your business locations at the account level by linking your Google Places for Business account. This gives you the control and flexibility of using your location extensions in all of your campaigns, or just the campaigns and ad groups that you choose.

Legacy location extensions are added and managed individually at the campaign level. If you’ve already added campaign-level location extensions, they’ll continue to work as usual, and you’ll still be able to manage them in AdWords.

Add or remove location extensions at the account level (Upgraded only)
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table. Location Extensions Tab - Upgraded
  5. Follow the steps to either add or delete a location extension.
    • Add extension: Click + Extension to link an existing Google Places account to your campaign. Once you link your Google Places account, your Places business locations will be applied to all of your campaigns, unless you set up a filter to exclude any of your campaigns. You can also choose to show your extensions on mobile devices, desktop and tablet devices, or all devices.
    • Delete an extension: Check the box next to the extension and click Remove above the table. Delete Extension - Upgraded
Try it out
Add, edit, or delete location extensions at the campaign level (Legacy only)

Campaign type requirements:
Location extensions aren't available for “Display Network only - Remarketing” campaign types or “Display Network only - Product Listing Ads” campaign types.

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click the name of the campaign that you'd like to edit.
  4. Click the Ad Extensions tab. You'll see the current location extensions status for your campaign. Ad extensions tab
  5. Select View: Location extensions from the drop-down menu above the extensions table. Location Extensions Tab - Upgraded
  6. Follow the steps to either add a new extension, or edit or delete an existing extension.
    • Add an extension: Click New Extension under either of the following options:
    • Edit an extension: Place your cursor over the Google Places account or location you want to change and click when the pencil icon appears. Edit the extension
    • Delete an extension: check the box next to the Google Places account or location and click Delete above the table. Delete Extension - Upgraded
  7. Click Save when you're done.
Try it out
Click-to-call location extensions: Add a clickable phone number

With click-to-call location extensions, customers on high-end mobile devices with full Internet browsers can click the phone number in your ad with a location extension to make a phone call to your business.

To set up click-to-call location extensions, follow these steps:

  1. Create an ad with a location extension and your phone number.
  2. Make sure you've opted-in to show your ads on iPhones and other mobile devices with full Internet browsers. Check which devices you're advertising on from the Settings tab for your campaign.

Filter your location extensions

While your Google Places account may contain all your business locations, you may sometimes want to use only a limited number of addresses from that list. This allows you to show only the filtered listings in your Google Places account with your ads.

Example

Let's say you own two restaurants: Bob's Barbecue and Bob's Sushi. You'd like to run a campaign solely for your barbecue restaurant. To do this, you create a filter and include only the restaurant where the Business Name equals "Bob's Barbecue."

Filters: Specify business locations (Upgraded only)

To create a filter for your locations when you add your extensions, follow these steps:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the name of the campaign you'd like to edit.
  4. Click the Ad Extensions tab.
  5. Select View: Location extensions from the drop-down menu above the extensions table. Location Extensions Tab - Upgraded
  6. If you’re adding a Places account for the first time, click + Extension to link an existing Google Places account. First, follow the steps to link and verify your account, then add your filters. You can choose to filter your account locations by business name or category by selecting the appropriate option from the drop-down menu.
  7. To add more restrictions, click + And.
  8. Click Done.
Try it out
Filters: Specify business locations (Legacy only)

Set up your filter

To create a filter for your location extensions, follow these steps:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the name of the campaign you'd like to edit.
  4. Click the Ad Extensions tab. You'll see the current location extensions status for your campaign. Ad extensions tab
  5. Select View: Location extensions from the drop-down menu above the extensions table. Location Extensions Tab - Upgraded
  6. Place your cursor over the extension associated with the Google Places account you want to filter and click the pencil icon that appears. Edit the extension
  7. Click the Filter checkbox to set your filter. Click the Filter checkbox
  8. Select your filter settings from the pull-down menus. You can set multiple restrictions within a single filter. Filters will only work if you've entered information that exactly matches the category you've chosen. For example, if you enter a restriction for the business name "Bob's Barbecue," you won't filter out businesses with the name "Bob's Texas Barbecue."Filter settings
  9. To add more restrictions, click Add Another. To delete a restriction, click Remove. Add or remove restrictions
  10. Click Save when you're done.
Try it out

Viewing locations that match your filter

After you create a location extensions filter, AdWords will synchronize with your Google Places account, and retrieve the matching addresses. Wait a few hours, then follow these steps to see what addresses were matched for that campaign:

  1. Click View: Location extensions from the Ad Extensions tab.
  2. Expand the link under "Addresses from Google Places."
  3. The filter will be listed for the campaign with which it was associated.