Show ads with your Google+ page endorsements

  • When your Google+ page and your ads are linked, Google can show endorsements for your business from your Google+ followers.
  • These endorsements are called social annotations.

Your ads can show social annotations without any setup. To get started, head over to Google Places for Business.

There are three steps to complete before you can add social annotations:

  • Your Google+ page has to have a verified URL.
  • The domain of your Google+ page URL has to match the domain of your ad's URL. This means you can link to different pages, but they should be part of the same website.
  • Your Google+ page needs to have recent, high-quality posts and a significant number of followers. For most businesses, this means about 100 followers.

How social annotations work

AdWords ads that appear on Google and some search partners are eligible to show social annotations when our system can link them to an active and verified Google+ page. We’ll show the number of Google+ followers and +1s when it looks like they could improve campaign performance. Here's what they look like:

This is an example of an ad with a social annotation

Example

Anna owns a pet supply store and and creates a Google+ page for her business. She also creates an AdWords campaign with some ads. When 100 people follow her store’s Google+ page, her ads show a social annotation that says her page has 100 followers.

How social annotations work with AdWords features

Here's how social annotations work with other parts of your ad campaigns:

  • Pricing: You'll be charged for standard clicks on your text ads when users click the ad to visit your site. You won't be charged when a person clicks a +1 button or a link to your Google+ page.
  • Network: Annotations for ads appear across all AdWords ad formats, on Google and some search partners. However, annotations aren’t currently supported on the Display network. Learn about social annotation policies.
  • Reporting: You can segment your performance data by "+1 annotations" to see how your ads perform when they're shown with different types of social annotations.

Advertising guidelines

Please be sure to follow the standard advertising policies, including the social interaction incentives policies outlined within the AdWords Policy Center. Certain business types aren't eligible to show social annotations.

Add social annotations to a campaign

Social annotations can show with your ads without any setup. However, there are a few required steps for your ads to be eligible to show these annotations:

  • Your Google+ page has to be linked to your website. Follow these instructions to link your Google+ page and your website if they aren't already linked. This will allow social annotations to appear, and it'll also help your Google+ page and website be discovered in Google search.
  • The domain of your ad's display URL has to match the website URL you've added to your Google+ page.
    • For example, an ad that has a URL of happysnacks.com/low-carb will match with a Google+ page that displays the website URL of happysnacks.com because they share the same domain.
    • If you have the same site with different top-level or second-level domains for different countries, contact us and ask us to match these. For example, your ads lead to google.fr and google.co.uk, but your Google+ page displays the URL google.com
  • Your Google+ page needs to have recent, high-quality posts and a significant number of followers, meaning a minimum of 100 for most companies.

Keep in mind

Social annotations may not show all the time on your ads. Whether or not they show depends on several things, including:

  • The size of the browser window
  • Other extensions or information showing with your ad
  • Your ad with social annotations extension was disapproved

You can opt out of showing social annotations on the ads associated with your Google+ page by using this form or contacting us.

Performance reports for social annotations

You can view how your ads perform when they’re shown with different types of social annotations, including the following:

  • Personal (shared endorsements): When a personal annotation appears with your ad, the viewer sees how many people in their circles have +1'd your landing page or Google+ page. For example, the personal annotation "(Maria and 28 other people +1’d this)" will appear for John Smith if Maria, who is in one of his circles, has +1'd your landing page or Google+ page.
  • Basic (aggregate annotations): A basic annotation shows how many people across the web have +1'd your landing page or Google+ page. For example, the basic annotation “(300 people +1'd this)” will appear for John Smith if 300 people have +1’d your landing page or Google+ page, even if none of the people within his own circles have +1'd the landing page or Google+ page.
Here’s how to view reports for social annotations:
  1. Select the campaign you’re interested in from the side navigation.
  2. Click Segment, then select +1 annotations from the dropdown menu.