The ad level asset report lists each asset used in your responsive search ads and allows you to compare assets within your responsive search ad. You’ll find which assets to replace and which assets are most effective to enhance the performance of your ads.
Before you begin
You’ll need to create a responsive search ad to access your asset report. Learn more About responsive search ads.
You can also view your asset reports at the campaign level and the combinations of assets that were created in the combinations report.
How it works
To access your ad level asset report for responsive search ads, follow these instructions:
- Go to Ads within the Campaigns menu
.
- Identify the relevant responsive search ad from the table.
- Click View asset details at the bottom of the relevant responsive search ad.
This will bring you to the ad level asset report for your responsive search ad.
What you’ll find in your ad level asset report
Filters and views
Filter long list of assets by enabled state, asset type, and performance. You can also download the report.
Assets
In the “Assets” column, you’ll find the content of each asset.
Asset type
The “Asset type” column defines how each asset is used. Here are the kinds of assets you may find:
- Business Logo
- Business Name
- Description
- Headline
- Image
- Sitelink
- Structured Snippet
Position pinning
The “Position pinning” column shows you where your headlines and descriptions appear when pinned to specific positions. Learn more about how to pin headlines and descriptions to specific positions.
Impressions
The “Impressions” column displays how often your asset is shown. An impression is counted each time your asset is shown in an ad on a search result page or other sites on the Google Network.
Performance
The “Performance” column helps you compare how your assets perform relative to other assets of the same type within your responsive search ad. This will allow you to prioritize optimizing your responsive search ads by adding or replacing assets based on their performance. Learn more about how to Create effective Search ads.
After you add an asset, a “Learning” rating will appear while the system reviews that asset’s performance relative to other assets in the responsive search ad. After your asset has enough traffic, it can receive a ”Low,” “Good,” or “Best” performance rating.
You should replace “Low” performing assets, keep “Good” performing assets, and use “Best” performing assets to help you improve your ads.
You can view the ad-level asset report to understand the performance of your assets. You can edit your assets by selecting the edit icon 
| Asset performance rating | Description |
| Pending | This asset doesn’t have any performance information yet. A performance rating for this asset will be shown when enough information has been collected. |
| Learning | Information needed to rate this asset is still being collected. A performance rating for this asset will be shown when enough information has been collected. |
| Low | This asset is one of your lowest performing assets of its type. Replacing this asset could improve your overall ad performance. |
| Good | This asset is performing well relative to other assets of this type. Keep this asset and try adding more assets to improve the performance of your ad. |
| Best | This asset is one of your best performing assets of its type. Adding more assets like this one could increase your chances for better ad performance. |
| “--” (Unrated) | A dash (“--”) means that a performance rating isn't available for this asset. This can happen if there aren't enough assets of the same type to compare it against, the asset isn’t active, or if the asset doesn't get enough traffic to determine its relative performance. |
Related links
- Your guide to responsive search ads
- About responsive search ads
- Create effective Search ads
- About Ad Strength for responsive search ads
- About campaign level asset reporting for responsive search ads
- About the combinations report for responsive search ads
- Your guide to AI-powered Search ads
- Responsive Search Ads: A Guide to Writing Ads that Perform
