Setting up conversion tracking

Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups and more.


This free tool helps you understand how well your keywords, ads, ad groups and campaigns are working for your business, allowing you to invest more wisely and help boost your return on investment (ROI). Conversion tracking also allows you to take advantage of advanced flexible bid strategies such as target cost per acquisition (CPA) and target return on ad spend (ROAS), tools that help you automatically optimise your campaigns according to your business goals.

Use conversion tracking to measure your AdWords results

Types of conversion actions

Conversion tracking helps you to see when your ads lead to conversions from the following sources. See instructions below for setting up each type of conversion action:





Setting up advanced conversion tracking features

Was this article helpful?
Your guide to AdWords

Reach your advertising goals with a customised, step-by-step guide.