Track app conversions with third-party click tracking

If you're using third-party click tracking on the Google Display Network, Google can automatically count app installs as conversions if you turn on auto-tagging. This article explains how to enable auto tagging for app install conversions.


  1. In the left page menu, click Settings.
  2. Click Account settings along the top of the page.
  3. Click the Auto-tagging section
  4. To enable auto-tagging, check the box next to “Tag the URL that people click through from my ad.”
  5. Click Save.

Learn more about setting up auto-tagging.

After you enable auto-tagging, additional code called the "referrer" CGI parameter will be added to the end of your destination URL. It contains more conversion tracking information, and should look like this, where is replaced with the URL of your third-party tracking provider:

The third-party click tracker needs to preserve the entire referrer= parameter when it redirects to the Google Play Store. It can also add other sub-parameters. For example, the URL above should redirect to something like this:

Before starting your campaign, test the destination URL with the added referrer parameter and make sure it redirects to the correct Google Play Store URL.

Third-party click tracking on the Google Search Network

Click redirects for Android app promotion ads are disabled on the Google Search Network, and third-party click tracking is not available. We recommend using an Android app install (first open) conversion action to track your conversions

However, if you're using a third-party analytics solution that uses Confirmed Installs you can still learn useful information about clicks with ValueTrack parameters. The following ValueTrack parameters are automatically added to the click URL:

  • network
  • creative
  • campaignid
  • keyword
  • matchtype
  • loc_physical_ms

Learn more about ValueTrack

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