Setting up conversion tracking

Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups and more.

Benefits

This free tool helps you understand how well your keywords, ads, ad groups and campaigns are working for your business, allowing you to invest more wisely and help boost your return on investment (ROI). Conversion tracking also allows you to take advantage of advanced flexible bid strategies such as target cost-per-acquisition (CPA) and target return on ad spend (ROAS), tools that help you automatically optimise your campaigns according to your business goals.

Types of conversion actions

Conversion tracking helps you see when your ads lead to conversions from the following sources. See instructions below for setting up each type of conversion action:

Websites

Apps

Phones

Imports

Setting up advanced conversion tracking features