Past changes

• Update to Other restricted businesses policy (December 2020)
• Updates to Healthcare and Medicines Policy (December 2020)
• Update to Misrepresentation Policy (December 2020)
• Account pausing for business operations verification global roll-out (November 2020)
• Update to Political Content Policy (December 2020)
• Update to Political Content Policy (December 2020)
• Update to the Editorial requirements policy for Unidentified business (January 2021)
• Hacked political materials policy global roll-out (November 2020)
• Updates to Gambling and games policy (November 2020)
• Update to Financial products and services policy (August 2020)
• Update to Standard Contractual Clauses (SCCs) (August 2020)
• Account pausing for Business operations verification (December 2020)
• Update to Personalized advertising policies: Housing, employment, and credit (October 2020)
• Updates to Gambling and games policy (August 2020)
• Update to Political Content policy (October 2020)
• Update to Other restricted businesses policy (October 2020)
• Updates to Misrepresentation policy (August 2020)
• Update to Inappropriate content policy (October 2020)
• Update to Misrepresentation policy (September 2020)
• Update to Account pausing for Advertiser identity verification (September 2020)
• Update to Dangerous or derogatory content policy (August 2020)
• Update to Political Content Policy (June 2020)
• Update to Political content policy (July 2020)
• Update to Financial products and services policy (July 2020)
• Update to business operations verification program (June 2020)
• Update to Political content policy (May 2020)
• Update to Enabling Dishonest Behavior policy (August 2020)
• Update to Political content policy (June 2020)
• Update to Political content policy (March 2020)
• Update to financial services policy (July 2020 )
• Update to Healthcare and medicines policy (April 2020)
• New Government Services Policy (May 2020)
• Update to Alcohol Policy in Ecuador (June 2020)
• New business operations verification program (March 2020)
• Updates to Gambling and Games Policy (April 2020)
• New account pausing action for policy violations (June 2020)
• Updates to Gambling and games policy (March 2020)
• Update to Political content policy (February 2020)
• Updates to Misrepresentation policy (July 2020)
• New advertiser identity verification policy (April 2020)
• Healthcare: Online pharmacy cross-border targeting of Austria (February 2020)
• Updates to Gambling and games policy (June 2020)
• Updates to Gambling and games policy (February 2020)
• Updates to Inappropriate content Policy (March 2020)
• Update to local legal requirements policy in Japan (June 2020)
• Update to Political content policy (January 2020)
• Update to Healthcare and medicines policy: Prescription Opioid Painkillers (March 2020)
• Updates to Gambling and games policy (December 2020)
• New Call Directory, Forwarding, and Recording Services Policy (March 2020)
• Update to Political ads targeting policies (January 2020)
• Update to Financial products and services policy (December 2019)
• Updates to Gambling and games policy (December 2019)
• Update to policy on misrepresentation (November 2019)
• Update to policy on election advertising in the United States (November 2019)
• Update to Enabling Dishonest Behavior (November 2019)
• Update to dangerous or derogatory policy (November 2019)
• Update to the Political content policy (November 2019)
• Update to Financial products and services policy (November 2019)
• Update to Political content policy (September 2019)
• U.S. Sports Betting update (August 2019)
• Update to Political content policy (October 2019)
• Update to Political content policy (July 2019)
• Update to Destination Requirements policy (July 2019)
• Update to Political content policy (October 2019)
• Update to Political content policy (May 2019)
• Update to gambling and games policy (October 2019)
• U.S. gambling policy update (June 2019)
• Update to Healthcare and medicines policy: Abortion (June 2019)
• Update to Other restricted businesses policy on third-party consumer technical support
• Sweden gambling policy update (April 2019)
• Mexico gambling policy update (April 2019)
• Update to Healthcare and medicines policy (October 2019)
• India Daily Fantasy Sports Update (April 2019)
• Verification for political affiliation in personalized advertising in the United States (September 2018)
• Update to Other restricted businesses policy (October 2018)
• Update to Inappropriate content policy (March 2019)
• Update to Event ticket sale policy (September 2018)
• Update to Financial products and services policy (October 2018)
• Update to political content policy (March 2019)
• Update to Showcase Shopping ad requirements (October 2018)
• Update to Political content policy (September 2018)
• Update relevant to French online telephone directory services (March 2019)
• Update to Misrepresentation policy (August 2018)
• Update to Other restricted businesses policy (August 2018)
• Verification for election advertising in the European Union (Jan 2019)
• Update to Political content policy
• Update to Political content policy (June 2018)
• Pre-certificate and verification requirements for election advertising in India (January 2019)
• Updated restrictions to ads for third-party technical support providers (August 2018)
• Adult content: Child endangerment (May 2018)
• Update to Call-only ads policy (November 2018)
• Update to Political content policy (June 2018)
• Other restricted businesses: Bail bonds (May 2018)
• Update to Event ticket sale policy (November 2018)
• Update to Misrepresentation policy (July 2018)
• Verification for election advertising in the United States (May 2018)
• Update to Customer Match policy (October 2018)
• Update to Gambling and games policy (July 2018)
• Update to Political content policy (May 2018)
• Financial Services: New restricted financial products policy (June 2018)
• Update to Other restricted businesses policy (July 2018)
• Update to Inappropriate content policy (May 2018)
• Updates to Gambling and games policy (February 2018)
• Updates to Other restricted businesses policy (March 2018)
• Update to Misrepresentation policy (May 2018)
• Healthcare: Addiction services (April 2018)
• Certification for ticket resellers (Feb. 2018)
• Updates to Dangerous products or services policy (June 2018)
• Other restricted businesses: Garage door service businesses in the United States (Jan. 2018)
• Alcohol in Lithuania (Dec. 2017)
• Other restricted businesses: Locksmiths in New York (Sept. 2017)
• Reorganization of Editorial policies (Nov. 2017)
• Other restricted businesses: Garage door service businesses in California (Nov. 2017)
• Technical requirements: HTML5 ads (Oct. 2017)
• Other restricted businesses: Locksmiths in 15 US states (Nov. 2017)
• Update to Unfair advantage policy (Oct. 2017)
• Misrepresentation: Misleading content (Nov. 2017)
• Other restricted businesses: Locksmiths in 34 US states (Oct. 2017)
• Adult content: Mail-order bride sites (Sept 2017)
• Healthcare: Online pharmacies in Denmark (Sept. 2017)
• Other restricted businesses: Locksmiths in California (July 2017)
• Other restricted businesses: Beta program expansion (June 2017)
• Healthcare update for Czech Republic, Portugal, and Slovakia (May 2017)
• Inappropriate content update (May 2017)
• Gambling policy update for Northern Ireland (April 2017)
• Reorganization of Destination Requirements and Editorial policies (March 2017)
• Gambling in Peru (May 2017)
• Alcohol ad serving update (Feb 2017)
• Update for gambling-related ads in France (March 2017)
• Other restricted businesses (Feb 2017)
• Gambling and games: Country-specific updates (Jan 2017)
• Healthcare: Clinical trial recruitment in New Zealand (Jan 2017)
• Google Ads API (AdWords API) policy update (Jan 2017)
• Ad format policy reorganization (Nov 2016)
• Other restricted businesses (Nov 2016)
• Updates to our data collection and use in personalized advertising policies (Oct 2016)
• Ad extensions policy update (September 2016)
• Korea gambling policy update (Aug 2016)
• Healthcare content relating to HIV home test kits (Sept 2016)
• Social casino games beta expansion
• Portugal gambling Policy
• Customer Match Policy
• App ads: Change to policy enforcement for apps
• Changes to Gmail Ads content policy
• Social casino games beta program language expansion
• Legal requirements & serving limitations: Local legal requirements
• Important update: Policy for advertising based on interests and location
• Improvements to the Google Ads Policy help center
• Healthcare: Online pharmacies and pharma manufacturers in Norway and Austria
• Financial services policy update
• Healthcare: Online pharmacy cross-border targeting of Germany
• Gambling-related content: Austrian gambling aggregators
• Misrepresentation of self, product, or service: Misleading or unrealistic promotions
• Social casino games beta program
• Dangerous products or services: Guns, knives, and other weapons
• Advertising based on interests and location: Divorce and marital separation
• Healthcare: Clinical trial recruitment in Israel
• Financial Services & Legal Requirements for China
• Irresponsible data collection and use: EU user consent
• Remarketing lists for search ads (RLSA) policy
• Healthcare and medicines: Clinical trial recruitment in Asia-Pacific
• Editorial & professional requirements, and Misrepresentation of self, product, or service
• Financial Services: Russia
• Healthcare: India
• Unsupported content: free desktop software
• Social casino games beta program
• Financial services: Korea
• Healthcare: Sri Lanka & Pakistan
• Gambling: UK
• Healthcare and medicines: Russia
• Software principles
• Gambling: UK
• Healthcare and medicines: prescription drug terms
• Third-party policy update coming soon
• Important update: New Google Ads Policy Center launched today (Sept 2014)
• Gambling: United Kingdom
• Healthcare: Japan
• Healthcare and medicines: Russia
• Important Update: Changes to Google Ads policies are coming soon
• Alcohol: Thailand
• Illegal products and services: Russia
• Healthcare and medicines: Russia
• Arbitrage
• Adult content
• Alcohol: Turkey
• Casinos and Gambling: Korea
• Weapons
• Alcohol
• Image ads: Trick to click
• Casinos and gambling: Germany
• Healthcare and medicines
• Unclear billing: WAP devices
• Endangered species
• Display URL
• Editorial standards
• Alcohol
• Trademarks: Country requirements
• Safety and Security: Sale of free items and official services
• Relevance, Clarity, and Accuracy: Phone Numbers in Ad Text
• Adult sexual services
• Consumer advisories
• Healthcare and medicines: Australia & New Zealand
• Casinos and gambling: Poland
• Financial services
• Casinos and Gambling
• Illegal products and services: Sex products in Thailand
• Affiliate spam
• Software principles
• Arbitrage
• Relevance, clarity, and accuracy
• Advertiser claims: Calls to action
• Abortion: Hungary
• Casinos and gambling: Austria
• Alcohol: Russia
• Image ads: Trick to click
• Image ads: Mimicry
• Illegal products and services: Taiwan immigration ads
• Casinos and gambling: Brick and mortar casinos
• Financial Services: Singapore
• Traffic Devices: France
• Sale of free items and official services
• Financial services: Vehicle service contracts
• Double serving
• Healthcare and medicines: France
• Abortion: Russia and Ukraine
• Advertiser claims
• Fake documents
• User safety
• Abortion: Austria
• Healthcare and medicines: Poland, Ireland, and Germany
• Information harvesting
• Financial services
• User safety
• Casinos and gambling: Denmark
• User safety: Mortgages and foreclosures
• Casinos and gambling: Spain
• Healthcare and medicines
• Illegal products and services: Burmese jadeite and rubies
• Political advertising
• Adult sexual services: Mail-order brides
• User safety: Short-term loans
• Tobacco Products
• Weapons
• Spam techniques
• Solicitation of Funds
• Fireworks: Sparklers
• Software Principles
• Health Care and Medicines: Birth control and STDs: India
• Abortion
• Expandable Ads
• Infant Food Products: India
• Health Care and Medicines: Birth control and STDs
• Malware
• Google Ads Policy Center: A new look and layout
• Advertiser Claims
• Third-Party Ad Serving Borders
• Image Ads: Animated Features
• Hacking
• Health Care and Medicines: HIV tests, HGH, DHEA, Melatonin
• Academic Aids
• Comparison Shopping and Travel Aggregation
• Information Harvesting
• Unacceptable Business Practices
• Casinos and Gambling: Russia
• Casinos and Gambling: South Africa, Mexico, Hungary
• Inaccurate and Unclear Ads
• Social Interaction Incentives
• Inappropriate Language
• Health Care and Medicines: Clinical Trials
• Phone Eavesdropping
• Health Care and Medicines
• Hong Kong Miracle Cures
• Thailand Solicitation of Funds
• Webspam, AdSpam, and Webmaster Guideline Violations
• Prices, Discounts, and Free Offers
• Abortion
• Drugs and Drug Paraphernalia
• Casinos and Gambling
• Heath Care and Medicines
• Adult-Themed Ads and Sites in Korea
• Adult Content: Ukraine
• Alcohol
• User Safety
• "Anti" and Violence
• Unacceptable Business Practices
• Health Care and Medicines
• Health Care and Medicines
• Unacceptable Business Practices
• Unacceptable Business Practices
• Miracle Cures
• Traffic Devices
• Gambling
• Hacking
• Abortion
• “Anti” and Violence
• Implied Affiliation