Change log
Upcoming and recent changes
- Update to Political Content Policy (June 2020)
- Update to Political content policy (July 2020)
- Update to business operations verification program (June 2020)
- Update to Political content policy (May 2020)
- Update to Political content policy (June 2020)
- Update to Healthcare and medicines policy (April 2020)
- New advertiser identity verification policy (April 2020)
- Updates to Gambling and Games Policy (April 2020)
- Updates to Inappropriate content Policy (March 2020)
- Update to Political content policy (March 2020)
- New Government Services Policy (May 2020)
- New business operations verification program (March 2020)
- Updates to Gambling and games policy (March 2020)
- Update to Political content policy (February 2020)
- Healthcare: Online pharmacy cross-border targeting of Austria (February 2020)
- Updates to Gambling and games policy (February 2020)
- Update to Political content policy (January 2020)
- Update to Financial products and services policy (December 2019)
- Updates to Gambling and games policy (December 2019)
- Update to Healthcare and medicines policy: Prescription Opioid Painkillers (March 2020)
- Update to Political ads targeting policies (January 2020)
- New Call Directory, Forwarding, and Recording Services Policy (March 2020)
- Update to policy on misrepresentation (November 2019)
- Update to policy on election advertising in the United States (November 2019)
- Update to Enabling Dishonest Behavior (November 2019)
- Update to dangerous or derogatory policy (November 2019)
- Update to the Political content policy (November 2019)
- Update to Financial products and services policy (November 2019)
- Update to Political content policy (October 2019)
- Update to Political content policy (October 2019)
- Update to gambling and games policy (October 2019)
- Update to Other restricted businesses policy on third-party consumer technical support
- Update to Healthcare and medicines policy (October 2019)
- Update to Political content policy (September 2019)
- U.S. Sports Betting update (August 2019)
- Update to Political content policy (July 2019)
- Update to Destination Requirements policy (July 2019)
- U.S. gambling policy update (June 2019)
- Update to Political content policy (May 2019)
- Update to Healthcare and medicines policy: Abortion (June 2019)
- Sweden gambling policy update (April 2019)
- Mexico gambling policy update (April 2019)
- India Daily Fantasy Sports Update (April 2019)
- Update to Inappropriate content policy (March 2019)
- Update to political content policy (March 2019)
- Update relevant to French online telephone directory services (March 2019)
- Verification for election advertising in the European Union (Jan 2019)
- Pre-certificate and verification requirements for election advertising in India (January 2019)
- Update to Call-only ads policy (November 2018)
- Update to Event ticket sale policy (November 2018)
- Update to Customer Match policy (October 2018)
- Verification for political affiliation in personalized advertising in the United States (September 2018)
- Update to Other restricted businesses policy (October 2018)
- Update to Event ticket sale policy (September 2018)
- Update to Political content policy (September 2018)
- Updated restrictions to ads for third-party technical support providers (August 2018)
- Update to Financial products and services policy (October 2018)
- Update to Showcase Shopping ad requirements (October 2018)
- Update to Misrepresentation policy (August 2018)
- Update to Other restricted businesses policy (August 2018)
- Update to Political content policy
- Update to Gambling and games policy (July 2018)
- Update to Political content policy (June 2018)
- Update to Political content policy (June 2018)
- Update to Other restricted businesses policy (July 2018)
- Update to Misrepresentation policy (May 2018)
- Updates to Dangerous products or services policy (June 2018)
- Update to Political content policy (May 2018)
- Adult content: Child endangerment (May 2018)
- Other restricted businesses: Bail bonds (May 2018)
- Verification for election advertising in the United States (May 2018)
- Update to Inappropriate content policy (May 2018)
- Healthcare: Addiction services (April 2018)
- Financial Services: New restricted financial products policy (June 2018)
- Other restricted businesses: Locksmiths in New York (Sept. 2017)
- Updates to Gambling and games policy (February 2018)
- Updates to Other restricted businesses policy (March 2018)
- Certification for ticket resellers (Feb. 2018)
- Other restricted businesses: Garage door service businesses in the United States (Jan. 2018)
- Alcohol in Lithuania (Dec. 2017)
- Reorganization of Editorial policies (Nov. 2017)
- Other restricted businesses: Garage door service businesses in California (Nov. 2017)
- Technical requirements: HTML5 ads (Oct. 2017)
- Other restricted businesses: Locksmiths in 15 US states (Nov. 2017)
- Update to Unfair advantage policy (Oct. 2017)
- Misrepresentation: Misleading content (Nov. 2017)
- Other restricted businesses: Locksmiths in 34 US states (Oct. 2017)
- Adult content: Mail-order bride sites (Sept 2017)
- Healthcare: Online pharmacies in Denmark (Sept. 2017)
- Other restricted businesses: Locksmiths in California (July 2017)
- Other restricted businesses: Beta program expansion (June 2017)
- Healthcare update for Czech Republic, Portugal, and Slovakia (May 2017)
- Inappropriate content update (May 2017)
- Gambling policy update for Northern Ireland (April 2017)
- Reorganization of Destination Requirements and Editorial policies (March 2017)
- Gambling in Peru (May 2017)
- Alcohol ad serving update (Feb 2017)
- Update for gambling-related ads in France (March 2017)
- Gambling and games: Country-specific updates (Jan 2017)
- Other restricted businesses (Feb 2017)
- Healthcare: Clinical trial recruitment in New Zealand (Jan 2017)
- Google Ads API (AdWords API) policy update (Jan 2017)
Past changes
- Ad format policy reorganization (Nov 2016)
- Other restricted businesses (Nov 2016)
- Updates to our data collection and use in personalized advertising policies (Oct 2016)
- Ad extensions policy update (September 2016)
- Korea gambling policy update (Aug 2016)
- Healthcare content relating to HIV home test kits (Sept 2016)
- Social casino games beta expansion
- Portugal gambling Policy
- Customer Match Policy
- App ads: Change to policy enforcement for apps
- Changes to Gmail Ads content policy
- Social casino games beta program language expansion
- Legal requirements & serving limitations: Local legal requirements
- Important update: Policy for advertising based on interests and location
- Improvements to the Google Ads Policy help center
- Healthcare: Online pharmacies and pharma manufacturers in Norway and Austria
- Financial services policy update
- Healthcare: Online pharmacy cross-border targeting of Germany
- Gambling-related content: Austrian gambling aggregators
- Misrepresentation of self, product, or service: Misleading or unrealistic promotions
- Social casino games beta program
- Dangerous products or services: Guns, knives, and other weapons
- Advertising based on interests and location: Divorce and marital separation
- Healthcare: Clinical trial recruitment in Israel
- Financial Services & Legal Requirements for China
- Irresponsible data collection and use: EU user consent
- Remarketing lists for search ads (RLSA) policy
- Healthcare and medicines: Clinical trial recruitment in Asia-Pacific
- Editorial & professional requirements, and Misrepresentation of self, product, or service
- Financial Services: Russia
- Healthcare: India
- Unsupported content: free desktop software
- Social casino games beta program
- Financial services: Korea
- Healthcare: Sri Lanka & Pakistan
- Gambling: UK
- Healthcare and medicines: Russia
- Software principles
- Gambling: UK
- Healthcare and medicines: prescription drug terms
- Third-party policy update coming soon
- Important update: New Google Ads Policy Center launched today (Sept 2014)
- Gambling: United Kingdom
- Healthcare: Japan
- Healthcare and medicines: Russia
- Important Update: Changes to Google Ads policies are coming soon
- Alcohol: Thailand
- Illegal products and services: Russia
- Healthcare and medicines: Russia
- Arbitrage
- Adult content
- Alcohol: Turkey
- Casinos and Gambling: Korea
- Weapons
- Alcohol
- Image ads: Trick to click
- Casinos and gambling: Germany
- Healthcare and medicines
- Unclear billing: WAP devices
- Endangered species
- Display URL
- Editorial standards
- Alcohol
- Trademarks: Country requirements
- Safety and Security: Sale of free items and official services
- Relevance, Clarity, and Accuracy: Phone Numbers in Ad Text
- Adult sexual services
- Consumer advisories
- Healthcare and medicines: Australia & New Zealand
- Casinos and gambling: Poland
- Financial services
- Casinos and Gambling
- Illegal products and services: Sex products in Thailand
- Affiliate spam
- Software principles
- Arbitrage
- Relevance, clarity, and accuracy
- Advertiser claims: Calls to action
- Abortion: Hungary
- Casinos and gambling: Austria
- Alcohol: Russia
- Image ads: Trick to click
- Image ads: Mimicry
- Illegal products and services: Taiwan immigration ads
- Casinos and gambling: Brick and mortar casinos
- Financial Services: Singapore
- Traffic Devices: France
- Sale of free items and official services
- Financial services: Vehicle service contracts
- Double serving
- Healthcare and medicines: France
- Abortion: Russia and Ukraine
- Advertiser claims
- Fake documents
- User safety
- Abortion: Austria
- Healthcare and medicines: Poland, Ireland, and Germany
- Information harvesting
- Financial services
- User safety
- Casinos and gambling: Denmark
- User safety: Mortgages and foreclosures
- Casinos and gambling: Spain
- Healthcare and medicines
- Illegal products and services: Burmese jadeite and rubies
- Political advertising
- Adult sexual services: Mail-order brides
- User safety: Short-term loans
- Tobacco Products
- Weapons
- Spam techniques
- Solicitation of Funds
- Fireworks: Sparklers
- Software Principles
- Health Care and Medicines: Birth control and STDs: India
- Abortion
- Expandable Ads
- Infant Food Products: India
- Health Care and Medicines: Birth control and STDs
- Malware
- Google Ads Policy Center: A new look and layout
- Advertiser Claims
- Third-Party Ad Serving Borders
- Image Ads: Animated Features
- Hacking
- Health Care and Medicines: HIV tests, HGH, DHEA, Melatonin
- Academic Aids
- Comparison Shopping and Travel Aggregation
- Information Harvesting
- Unacceptable Business Practices
- Casinos and Gambling: Russia
- Casinos and Gambling: South Africa, Mexico, Hungary
- Inaccurate and Unclear Ads
- Social Interaction Incentives
- Inappropriate Language
- Health Care and Medicines: Clinical Trials
- Phone Eavesdropping
- Health Care and Medicines
- Hong Kong Miracle Cures
- Thailand Solicitation of Funds
- Webspam, AdSpam, and Webmaster Guideline Violations
- Prices, Discounts, and Free Offers
- Abortion
- Drugs and Drug Paraphernalia
- Casinos and Gambling
- Heath Care and Medicines
- Adult-Themed Ads and Sites in Korea
- Adult Content: Ukraine
- Alcohol
- User Safety
- "Anti" and Violence
- Unacceptable Business Practices
- Health Care and Medicines
- Health Care and Medicines
- Unacceptable Business Practices
- Unacceptable Business Practices
- Miracle Cures
- Traffic Devices
- Gambling
- Hacking
- Abortion
- “Anti” and Violence
- Implied Affiliation