New account pausing action for policy violations (June 2020)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.


In June 2020, Google will introduce a new enforcement action for advertisers who violate our Google Ads policies. Google Ads accounts will be paused if they fail to complete advertiser identity verification when notified. In addition, we may temporarily pause accounts to conduct investigations if we identify potentially harmful advertiser behavior. Paused accounts cannot run any ads. If advertisers believe the action has been taken in error they can contact us to appeal the decision. 


(Posted June 2020)

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