Document requirements for advertiser verification

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Build trust, increase transparency, and get access to more features by completing advertiser verification. You’ll just need to complete a few tasks, such as answering a few questions about your organization. After getting verified, some of your info will appear in ad disclosures and the Ads Transparency Center, which provides context about an advertiser and their ads.

Learn more about Advertiser verification.

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You may need to submit your documents as part of advertiser verification.

Note: The documents required are based on your account type “organization” or “Individual”. You can check your “Account type” in your Google Ads payments profile via the “Settings” page for “Billing & Payments”. If your “Account type” is “Individual”, but you need to verify as an organization or vice versa, contact us before starting the verification process. These documents are required for the successful completion of the verification process.

To complete this task, follow these steps: 

1. In your Google Ads account, click the Billing icon .
2. Click Advertiser verification.
3. Click Start task and follow the provided instructions.

Make sure that the details in the submitted documents exactly match your payments profile info, including the organization name, if applicable. If there’s a mismatch, you can change your payments profile name during the task.

When submitting a government-issued photo ID, ensure that:

• The ID is valid (not expired)
• The image is in color, not black and white
• The image is clear and well lit
• The image should not be a photocopy

Learn more about issues with submitting documents.

Personal data and documents will not be shared with any third party, as per the Google data protection policy.

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Acceptable documents by location

For advertisers in South Sudan, learn more about Document requirements for advertiser verification in South Sudan.

Organizations may be required to provide 2 different types of documentation for advertiser verification: organization registration documents and a government-issued photo ID from an authorized representative. Acceptable documents include:

Registration documents:

• Any document, notice, or letter either issued by the IRS or stamped by the IRS that states your Organization name. Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc.
• Forms submitted to the IRS will only be accepted if a copy of the form is available on the IRS website. Some examples are Forms 8871 and 990. See here (political organizations) and here (tax exempt organizations) for ways to search for your organization on the IRS website.
• Certificate of Business Incorporation issued by the state where you conduct business activities that states your Organization name
• Your most recent SEC filing (e.g., 10-K, 10-Q or 8-K forms) that state the Organization name
• Business credit reports that state your Organization name from Experian, Equifax, or TransUnion
• Only for government departments and agencies: an official letter including full name, address and date

Authorized representative’s government-issued photo ID:

• Passport
• State identification
• Driving license
• Permanent resident card or Green card

An authorized representative is an admin of the Google Ads account and/or the payments profile paying for the ads. The government-issued photo ID can be issued in any country.

Individuals must submit a US government-issued photo ID as part of the verification program. Acceptable documents include:

• Passport
• State identification
• Driving license
• Permanent resident card or Green card