Complete advertiser identity verification

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If you're selected to undergo advertiser identity verification, you'll get an email and an in-account notification with instructions. Only accounts requested to verify can be submitted at this time. All other requests will be rejected.

If you intend to run election ads you must complete election ads verification instead. Accounts that have only completed advertiser identity verification won't be able to run election ads.

The initial verification email will be sent to all Google Ads users of affected accounts, or parent manager account(s), if applicable.

The steps required to complete advertiser identity verification for certain Google Ads accounts may differ, depending on your account structure, your billing setup and if you're advertising on behalf of an organisation or individual. Learn more about advertiser identity verification.

Please select one of the following for detailed instructions. Check how you pay.

I'm an advertiser, representing myself or my organisation
My Google Ads account is set up with automatic/manual payments

Important

  • You only need to complete advertiser identity verification for the Google Ads accounts listed in the notification email requesting you start the advertiser identity verification process.
  • If you're required to submit identity documents, this must be completed by the admin on the payments profile.
  • You will have 30 days to submit documentation for verification. If you do not submit documentation within this time frame, your account will be paused. For more information see Advertiser identity verification and ad disclosures FAQ.

Before you start

The email notification and in-account notification that you receive will detail the steps that you must complete to verify your identity for each Google Ads account:

If you are promoting an organisation:

  1. Your 'Account type' in your Google Ads payments profile must be an 'Organisation' before submitting your information.

    Note: You can check your 'Account type' in your Google Ads' payments profile via the 'Settings' page for 'Billing & payments'. If your 'Account type' is 'Individual', but you need to verify as an organisation, or vice versa, please contact us before starting the verification process.

  2. You will be asked to submit registration documents that include your organisation’s legal name and location. Accepted documents are listed here. This name and location will be displayed in the disclosure on any ads that you run. Learn more
  3. A Google Ads admin must start the verification process. An admin of the payments profile paying for the ads may need to submit documents to finish verification. Learn more about payments users.

If you are promoting yourself as an individual:

  1. The 'Account type' in your Google Ads payments profile must be 'Individual' before submitting your information.

     

    Note: You can check your 'Account type' in your Google Ads' payments profile via the 'Settings' page for 'Billing & payments'. If your 'Account type' is 'Individual', but you need to verify as an organisation, or vice versa, please contact us before starting the verification process.

     

  2. Individuals must submit identity documents. Your payments profile name must match your identity document. Acceptable documents by location are listed here. The name and location on your identity documents will be displayed in the disclosure on any ads that you run. Learn more.

How to complete:

  1. Select ‘Get Started’ in the email or the in-account notification. This will open the Billing Settings page in your Google Ads account.
  2. In the Identity verification section, click on ‘Get Started’. This will open a pop up to consent to show the name and location that will be shown on the ad disclosures. Click ‘Agree‘ and continue. If you’re not a Google Ads admin, you must contact an admin on the account to start verification.
  3. You’ll be asked to verify your identity. Review and upload required documents. Click ‘Submit‘. Only a Payments admin can submit documents.

Note:

  • If you are not a payments admin, you’ll have the option to send an email notification to the payments admin(s) on the account to ask them to finish verification following the steps outlined in this section. 
  • The name and location on the payments profile must match exactly your name and location on any documents that you submit. If the name doesn’t match, please edit your payments profile name by clicking on the 'pencil icon' next to your business name to make the change.
  • If you don’t have edit access, you’ll need to contact us to request a business name update.
  1. Google will review your application and send you an email notification about your advertiser identity verification status within 3–5 working days. You can check your verification status in ‘Settings’ under ‘Billing & Payments’ in your Google Ads account.
My Google Ads account is set up with monthly invoicing

Important

  • You only need to complete advertiser identity verification for the Google Ads accounts listed in the notification email requesting you start the advertiser identity verification process.
  • You will have 30 days to approve the use of your legal name and location. If you don't complete the verification within this time frame, your account will be paused. For more information see Advertiser identity verification and ad disclosures FAQ.

Before you start

As your information has already been verified during the credit line creation process, you are not required to submit any additional information or documentation. 

The email notification and in-account notification you receive will detail the steps required to approve the use of your legal name and location for each Google Ads account. This will be the name and location listed on your payments profile. If your payments profile information is not up-to-date, please contact us before starting verification.

An admin on the Google Ads account must confirm the name and location on the Ad disclosures.

How to complete:

  1. Select ‘Get Started’ in the email or the in-account notification. This will open the Billing Settings page in your Google Ads account. 
  2. In the Identity verification section, click on Get Started. This will open a pop up to confirm the name and location that will be shown on the ad disclosures. Click Confirm. 

Note: If you are not an admin on the Google Ads account, you must contact an admin to start verification. Learn how.

You will receive a confirmation email that your identity has been verified. Your name and location on your payments profile will be displayed in the disclosure on any ads you run on this Google Ads account. Learn more.

I am an agency or third party, advertising on behalf of an organisation or individual
The agency or third party that I represent owns the payments profile associated with the Google Ads account

Important

  • If you pay for Google Ads accounts for multiple organisations or individuals, you will need to complete verification step 1 separately for each identified account. You only need to complete advertiser identity verification for the accounts listed in the notification email requesting you start the verification process.
  • You must be an authorised representative to complete verification on behalf of an organisation or individual.
  • You will have 30 days to submit documentation for verification, and 30 days to complete the process. If you do not submit documentation within this time frame, your account will be paused. Learn more.

Google may verify your identity through a two-step process. Step 1 will collect information about your client. Step 2 will collect information about you as an agency.

Before you start

Verify that the 'Account type' in your Google Ads’ payment profile is set as 'Organisation' before submitting your information.

Note: You can check your 'Account type' in your Google Ads’ payments profile via the 'Settings' page for 'Billing & payments'. If your 'Account type' is 'Individual', please contact us before starting verification.

How to complete

  • The action button in the email or in-account notification will redirect you to the Billing Settings page of your Google Ads account.
  • In the Identity verification section, you must click on 'I run ads for someone else' to verify your client’s name. Do not click on 'Get started'.
  • You’ll be asked to consent to ad disclosures. Click ‘Agree‘.
  • You’ll then be redirected to the help centre form to complete verification.

Note: If you are not an admin on the Google Ads account, you must contact an admin to start verification. Learn how.

Step 1: Complete the help centre form, submitting all requested information and documentation on behalf of the advertiser that you represent

  1. The location selected must be where the advertiser that you represent is registered in, and match the documentation that you submit. This location will be displayed in the disclosure on any ads the advertiser runs. Learn more.
  2. The name submitted as the advertiser name must be the advertiser that you are representing, not the name of your agency, and must exactly match their legal documents submitted through the form. This name will be displayed in the disclosure on any ads run from the Google Ads account.
  3. The registration documents submitted must note the name and location of the advertiser that you represent. Acceptable documents by location are listed here.
  4. Google will review your application and send you an email notification about your step 1 verification status within 3-5 working days.

Once step 1 is successfully completed, you may be asked to complete step 2 via an email and an in-account notification (at the top of your Google Ads account).

Step 2: Complete the in-account identity check, submitting all requested information and documentation, including ID, for the authorisedrepresentative, and for your agency

Note:

  • Step 2 verifies the agency information on the payments profile linked to the Google Ads account.
  • If you are required to submit identity documents, this must be completed by an admin on the payments profile. Learn more about payments users.
  • A payments admin must submit a government-issued photo ID. Acceptable documents by location are listed here.
  • All collected information is handled according to our privacy and security policies described in the Google Safety Centre.
  • This step is only required once for each payments profile and must be completed by the payments profile admin.
  • Google Ads accounts billed on monthly invoicing are exempt from step 2.
  1. Select ‘Get Started’ in the email or the in-account notification. This will open the Billing Settings page in your Google Ads account.
  2. In the Identity verification section, click on ‘Get Started‘. This will open a pop up requesting that you verify the agency identity. If you’re not a Google Ads admin, you must contact an admin on the account to start verification.
  3. An admin on the payments profile must review and upload registration documents for your agency. Acceptable documents by location are listed here.  Click ‘Submit‘.

Note:

  • If you are not a payments admin, you’ll have the option to send an email notification to the payments admin(s) on the account to ask them to complete verification following the steps outlined in this section. 
  • The legal name and location on the payments profile must match the legal name and location on any documents that you submit. If the name doesn’t match, please edit your payments profile name by clicking on the 'pencil icon' next to your business name to make the change.
  • If you don’t have edit access, you’ll need to contact us to request a business name update.
  1. Google will review your application and send you an email notification about your step 2 verification status within 3-5 working days. You can check your verification status in ‘Settings’ under ‘Billing & Payments’ in your Google Ads account.
My client owns the payments profile associated with the Google Ads account

Important

  • If you’re an agency running ads for someone else but your client is paying for their own ads, your client should complete verification. In your Google Ads account, you must click on 'Get started' rather than 'I’m running Ads for someone else'.
  • Advertiser Identity verification can only be completed for the Google Ads accounts listed in the notification email.
  • Your client will have 30 days to submit documentation for advertiser identity verification. If they do not submit documentation within this time frame, the account will be paused. For more information see Advertiser identity verification and ad disclosures FAQ.

How to complete

Your client must follow the instructions in the section ‘I’m an advertiser, representing myself or my organisation’. If they don’t have access to the Google Ads account, you’ll need to start verification within the Ads account on their behalf.  An admin on the payments profile will then be asked by email to submit documents on Google Payments Centre to finish verification. 

I have a Google Ad Grants account

Important

  • If you have multiple Google Ad Grants accounts, you'll need to complete the steps outlined below for each account. You only need to complete identity verification for the accounts listed in the notification email requesting you start the verification process.
  • You must be an authorised representative to complete verification on behalf of an organisation or individual.
  • You will have 30 days to submit documentation for verification. If you do not submit documentation within this time frame, your account will be paused. Learn more.

The email notification and in-account notification that you receive will detail the steps that you must complete to verify your identity for each Google Ads account:

How to complete

  • Select ‘Get Started’ in the email or the in-account notification. This will open the Billing Settings page in your Google Ads account.
  • In the Identity verification section, you must click on 'I run ads for someone else' to verify your client’s name. Do not click on 'Get started'.
  • You’ll be asked to consent to ad disclosures. Click ‘Agree‘. 
  • You’ll then be redirected to the help centre form to complete verification.
Note: If you are not an admin on the Google Ads account, you must contact an admin to start verification. Learn how.

Complete the form, submitting all requested information and documentation on behalf of the organisation that you represent

  1. The name submitted as the advertiser name must be the grantee that you are representing. This name will be displayed in the disclosure on any ads run from the Google Ads account. Learn more.
  2. The location selected must be where the grantee that you represent is registered in, and match the documentation that you submit. This location will be displayed in the disclosure on any ads the advertiser runs.
  3. The registration documents submitted must note the name and location of the advertiser that you represent. Acceptable documents by location are listed here
  4. Google will review your application and send you an email notification about your verification status within 3-5 working days. You can check your verification status in ‘Settings’ under ‘Billing & Payments’ in your Google Ads account.

     

Remember

Ads run by advertisers who complete advertiser identity verification will contain a disclosure using the information provided during the verification process. This means that your name, or the name of the organisation or business that you represent, and location, will be displayed in a disclosure that is automatically generated by Google. Find out more about Advertiser transparency and disclosures.

Need help?

If you have questions about our policies, contact us.

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