New advertiser identity verification policy (April 2020)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.


In April 2020, Google will introduce a new Advertiser identity verification program. As part of a phased rollout, certain advertisers will be required to submit their legal business or their individual name along with supporting documentation for the verification. 

Google will generate a new ad disclosure that will display an advertiser’s name and country.

Advertisers who are required to complete the advertiser identity verification will be notified and given 30 days to submit the verification form.

Failure to fully complete the verification program within the specified time period may result in restrictions on advertiser’s ads serving.


(Posted April 2020)

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu