Sweden gambling policy update (April 2019)

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on Gambling and games will change in April 2019 to allow state-licensed gambling entities to promote gambling content in Sweden. After the update, advertisers who wish to promote online gambling content in Sweden should submit a gambling certification request through the updated policy page.

(Posted April 2019)

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