Sweden gambling policy update (April 2019)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on Gambling and games will change in April 2019 to allow state-licensed gambling entities to promote gambling content in Sweden. After the update, advertisers who wish to promote online gambling content in Sweden should submit a gambling certification request through the updated policy page.

(Posted April 2019)

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