Adult content: Child endangerment (May 2018)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on Adult content will change in May 2018. The policy is changing to clarify that content that misleads viewers by appearing to be appropriate for a general audience, but contains sexual themes or obscene content, is prohibited. The change will affect all countries. After the new policy goes into effect, the Adult content policy will be updated to reflect this change.

(Posted April 2018)

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