Unsupported content: free desktop software

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on unsupported content will change in April 2015. The policy is changing to prohibit the promotion of free desktop software unless the ad names the specific software being promoted and leads to the site designated as the primary online distribution source. After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted February 2015)

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