Important update: New Google Ads Policy Center launched today (Sept 2014)

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Today, we launched a new and improved Google Ads Policy Center.

What it means for you: Almost all advertisers who comply with our current policies will also comply with the new policies. However, to help keep your ads running, you should spend some time getting to know the new policies and making sure that your ads, website, and business meet these requirements.

Why we made these changes: We want to make our Google Ads policies more user-friendly, accessible, and engaging for both advertisers and users. We hope that these changes will give you a clearer picture of what Google cares about and why.

For details about the change, see our announcement from June.

(Posted September 2014)

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