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Data collection and use

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

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We want users to trust that information about them will be respected and handled with appropriate care. As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate disclosures or security measures.

Note that additional policies apply when using personalized advertising, which includes remarketing and custom audiences. If you use personalized advertising targeting features, be sure to review the personalized ads data collection and use policies.

Below are some examples of what to avoid in your ads. Learn about what happens if you violate our policies.

Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account. Learn more about suspended accounts.

Inadequate data security

The following is not allowed:

red x mark Failing to use appropriate security measures for the type of information being collected based on relevant industry standards

Examples (non-exhaustive): Collecting numbers for credit or debit cards, bank and investment accounts, wire transfers, national identity, tax ID, pension, healthcare, driver's license, or social security numbers over an unsecured page that is not SSL (Secure Sockets Layer) protected and without a valid SSL certificate

Unacceptable information sharing

The following is not allowed:

red x mark Sharing personally identifiable information (PII) with Google through remarketing tags, conversion tracking tags, or through any product data feeds that might be associated with ads

Example (non-exhaustive): Sharing user’s email addresses through URLs that have remarketing tags

Note: This requirement does not apply to Google Ads services subject to the Google Ads Data Processing Terms. (Enhanced Conversions, Google Ads Customer Match, Google Ads Store sales, Google Ads Store sales (direct upload))

Misusing personal information

The following is not allowed:

red x mark Using personal information in ways that users have not consented to

Examples (non-exhaustive): Re-selling users' contact information, using images of users in ads without their consent

red x mark Ads that directly address the user using their personal information

Example (non-exhaustive): Ads addressing a user by name, title, or job position

Specific example: "Hello John Smith - buy flowers here!"

red x mark Ads that imply knowledge of a user's personal information

Example (non-exhaustive): Ads that claim to know your financial status or political affiliations

Specific example: "You're buried in debt. Get help today."

Learn how to fix a disapproved ad or asset.

European user consent

The following is not allowed:

red x mark Promotions that violate our policy on consent from European users

Example (non-exhaustive): Using Google Ads features, such as remarketing or conversion tracking, without obtaining appropriate consent from European Economic Area or UK users for using cookies or (in the case of remarketing) the use of personal data for personalized ads.

Learn how to fix a disapproved ad or asset.

Unauthorized cookies on Google domains

The following is not allowed:

red x mark Setting a cookie on a Google domain

Examples (non-exhaustive): Any entity other than Google setting a cookie on doubleclick.net or googlesyndication.com, or enabling any other entity to set such a cookie

Learn how to fix a disapproved ad or asset.

Need help?

If you have questions about our policies, contact Google Ads Support.

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