Image ads: Trick to click

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on "trick to click" in image ads will change around August 20. The policy is changing to prohibit all black, white, or transparent background ads without borders. The change will affect all countries. We made this decision for the benefit of the user and publisher experience, as well as enforcement consistency. We'll send notifications to affected advertisers.

After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted in August 2013)

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu