Editorial standards

The Google Ads Editorial policies (including Punctuation & Symbols; Capitalization; Grammar and Spelling; Spacing; and Repetition) will be updated around mid-April 2013 to become a single, consolidated Editorial Standards policy. These editorial standards are being updated to clarify guidelines surrounding gimmicky, excessive, and/or inappropriate punctuation, symbols, capitalization, grammar, spelling, repetition, and spacing that is prohibited within ad text. The change will affect all countries. We made this decision as an effort to continually improve users' experiences with Google Ads. After the new, consolidated policy goes into effect, the Punctuation & Symbols, Capitalization, Grammar and Spelling, Spacing, and Repetition policies will be updated to reflect this change.
(Posted on April 2)

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