Relevance, clarity, and accuracy

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on relevance, clarity, and accuracy will be updated on October 15, 2012. The policy is being updated to provide additional examples of ads that are unclear or inaccurate. Specifically, we are clarifying the following:

  • Ads using keyword insertion must be grammatically and logically correct and result in a meaningful ad text for the user.
  • Ads that lead to a search results page must clearly indicate that the landing page will provide a search experience.

See a preview of the updated policy on relevance, clarity, and accuracy, which will replace the current policy on October 15.

The change will affect all countries. We'll send notifications to affected advertisers. We made this decision in order to protect user experience, by ensuring that ads remain accurate and descriptive of the promoted product or service.
(Posted on September 14, 2012)

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