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The Google Ads policy on arbitrage will be updated on October 15, 2012. The policy is being updated to provide additional detail on our guidelines related to arbitrage sites. Specifically, we're highlighting the types of behaviors that are often associated with prohibited arbitrage sites:

  • Websites designed for the sole or primary purpose of showing ads
  • Websites with interstitial ads (unexpected pages that appear when navigating from one page to the next)
  • Websites with scraped content from other sites
  • Websites with gibberish content that makes no sense or seems auto-generated
  • Templated or pre-generated websites that provide duplicate content to users
  • Websites with deceptive navigation, where users can't find an advertised product or service
  • Websites with indistinguishable ads, where you can't tell ads from the rest of that site's content
  • Websites that are malicious or frustrating, where any click on the site results in clicking an ad
  • Ads that are targeted with keywords unrelated to the topic and/or business model of the website
  • Ad text that is unrelated to the topic or business model of the website

See a preview of the updated policy on arbitrage, which will replace the current policy on October 15.

The change will affect all countries. We updated this policy to improve user experience.
(Posted on September 14th, 2012)

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