Sale of free items and official services

The Google Ads policy on the sale of free items will change around mid-June 2012. The policy is changing to improve transparency and user experience for the following kinds of sites:

  • Sites selling services associated with official forms or services
  • Sites selling services associated with free products or services

The change will affect all countries. We made this decision to better protect our users. We'll send notifications to affected advertisers. After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted on June 5, 2012)

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