Expandable Ads

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on Expandable Ads will change around mid-September 2011. The policy is changing to allow ads to expand on mouseovers that last more than 2 seconds. This will be a global change. We made this decision to keep up with industry standards, as well as to accomodate advertisers' needs. After the new policy goes into effect, the relevant policy pages will be updated to reflect this change.
(Posted on August 30, 2011)

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