Image Ads: Animated Features

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads requirements for image ads will change around early July 2011. We'll be relaxing our policy to allow certain mock animated features including mousing effects. The change will affect all countries. We made this decision in order to simplify our policies on non-text ad formats. After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted on June 21, 2011)

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