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The Google Ads policy on inaccurate and unclear ads will change around mid-May. The change will prohibit the use of phone numbers in ad headlines and in Sitelinks extensions for text ads. This change will affect all countries. We made this decision to further uphold our belief that users should always know where they're being directed after clicking on one of our ads. Phone numbers in the hyperlinked headline or Sitelink extension of a text ad are confusing to users who may be expecting to be led to a call session as opposed to a website. After the new policy goes into effect, the inaccurate and unclear ad policy page will be updated to reflect this change.
(Posted on May 3, 2011)