Inappropriate Language

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on inappropriate language has been updated to prohibit ad text that uses the call-to-action phrase "click +1." By extending this policy to include "click +1," we aim to ensure a positive user experience so that ads can continue to be unique and focused on the products and services being advertised. This change applies to all countries. The policy description has been updated to reflect this change.
(Posted on March 30, 2011)

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