Update to Google Ads sexually explicit content policy (December 2021)

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In December 2021, Google Ads sexually explicit content policy violations will be updated to egregious policy violations. Egregious policy violations result in account suspension upon detection and without prior warning. We will begin enforcing the policy update on December 1, 2021, with full enforcement ramping up over approximately 4 weeks.

We take violations of the sexually explicit content policy very seriously and will consider them egregious according to the timeline set out in this change log. If we find violations of this policy, we will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again.

Please review this policy update to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before December 1, 2021.

(Posted on September 27, 2021)