Update to the Editorial requirements policy for Unidentified business (January 2021)

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In January 2021, Google will update the Editorial requirements policy for Unidentified business to clarify that app ads must disclose the app name and their download source in the creative and/or landing page. With this update, the following will not be allowed:

Not allowed Ads or destinations that do not name the product, service, or entity they are promoting

Examples: Not including a product or company name or display URL in the ad; animated ads that do not clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased); app ads that do not show the app name and download source in the creative and/or on the landing page.
 

The new policy will be in effect starting January 14th, 2021.

(Posted October 2020)

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