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Starting August 12, 2020, Google will rely on the European Commission’s Standard Contractual Clauses (SCCs) for transfers of online advertising and measurement personal data out of the European Economic Area, the UK, or Switzerland. For Processor Services, Google is updating the Google Ads Data Processing Terms to include the SCCs for transfers of personal data to processors established in third countries. For Controller Services, Google is updating the Google Ads Controller-Controller Data Protection Terms to include the SCCs for transfers of personal data to controllers established in third countries. Where there is a relevant transfer of personal data, the SCCs incorporated into Customer's contract with Google will apply.
(Posted August 2020)