Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

The Optimization tab

Customize Auto optimize experiments

Auto optimize settings give you more control over the optimization experiments that Google runs on your behalf.

Select traffic

This setting lets you select the percentage of your users that you want to show optimization experiments to. For AdSense for content, we recommend selecting at least 50% of your traffic. For AdSense for search, we recommend selecting at least 5% of your traffic.

Note: If your experiment is visible to too few users, it may impact your results.

To select your traffic percentage:

  1. Sign in to your AdSense account.
  2. Click Optimization and then Experiments.
  3. Click your current Auto optimize setting, for example, Auto optimize on.
  4. In the "Select traffic" section, use the slider to select the percentage of your traffic you want Auto optimize to run experiments on.

    Your changes will be applied to future experiments.

Block a style (AdSense for search only)

You can use this setting to remove an ad style that you don't want Auto optimize experiments to run on.

To block an ad style:

  1. Sign in to your AdSense account.
  2. Click Optimization and then Experiments.
  3. Click your current Auto optimize setting, for example, Auto optimize on.
  4. In the "Blocked ad styles" section, click Block a style.
  5. Select the ad style you want to block.
  6. Click Confirm.

    Your changes will be applied to future experiments.

Block an experiment

You can use this setting to remove types of optimization experiments that you don’t want on your site, for example:

  • Vignette ads and anchor ads (AdSense for content)
  • Standard templates, shopping templates, and search keywords (AdSense for search)

To block an experiment type:

  1. Sign in to your AdSense account.
  2. Click Optimization and then Experiments.
  3. Click your current Auto optimize setting, for example, Auto optimize on.
  4. In the "Blocked experiments" section, click Block an experiment.
  5. Select the types of experiments you want to block.
  6. Click Confirm.

    Your changes will be applied to future experiments.

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