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Opportunities and experiments

Customize your Auto optimize experiments

Auto optimize settings give you more control over the optimization experiments that Google runs on your behalf.

In this article:

Select traffic

This setting lets you select the percentage of your users that you want to show optimization experiments to.

Note: If your experiment is visible to too few users, it may impact your results.

To select your traffic percentage:

  1. Sign in to your AdSense account.
  2. Click Optimization, then Experiments.
  3. Click your current Auto optimize setting, for example, Auto optimize on.
  4. In the "Select traffic" section, use the slider to select the percentage of your traffic you want Auto optimize to run experiments on.
    For AdSense for content, we recommend selecting at least 50% of your traffic.
    For AdSense for search, we recommend selecting at least 5% of your traffic.
  5. Click Save settings.

    Your changes will be applied to future experiments.

Block a style (AdSense for search only)

You can use this setting to remove an ad style that you don't want Auto optimize experiments to run on.

To block an ad style:

  1. Sign in to your AdSense account.
  2. Click Optimization, then Experiments.
  3. Click your current Auto optimize setting, for example, Auto optimize on.
  4. In the "Blocked ad styles" section, click Block a style.
  5. Select the ad style you want to block.
  6. Click Confirm.
  7. Click Save settings.

    Your changes will be applied to future experiments.

Block an experiment

You can use this setting to remove the optimization experiment types that you don’t want on your site. 

Example:
  • Vignette ads and anchor ads (AdSense for content)
  • Standard templates, shopping templates, and search keywords (AdSense for search)

To block an experiment type:

  1. Sign in to your AdSense account.
  2. Click Optimization, then Experiments.
  3. Click your current Auto optimize setting, for example, Auto optimize on.
  4. In the "Blocked experiments" section, click Block an experiment.
  5. Select the types of experiments you want to block.
  6. Click Confirm.
  7. Click Save settings.

    Your changes will be applied to future experiments.

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