The Optimization tab

Optimization: Explore opportunities and run experiments

The Optimization page is a one-stop shop for improving your AdSense account performance. It provides you with tailored recommendations that could improve performance and A/B experiments to help you make more informed decisions for your site.

On your Optimization page you'll find the following pages:

  • Opportunities — explore customized recommendations that could boost your income. Learn more about opportunities.

  • Experiments — create, run and analyze A/B experiments directly from your AdSense account. Learn more about experiments.

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