The "Opportunities" page is dedicated to helping you improve your account performance. You can think of the page as a personal assistant who customizes opportunities for your account. It can help you to maximize your revenue and performance.
We recommend that you check your "Opportunities" page regularly. Whether you optimize your account daily or monthly, it's constantly working in the background to spot opportunities for you to improve.
Expand all Collapse allOpportunity types
There are several different opportunity types:
Verified by experiment
If you've switched on automatic experiments, you might find opportunities with the "Impact verified by experiment" label. These opportunities are backed up by the results of experiments run by Google on your behalf. You can apply their recommended changes with confidence.
Working with opportunities
You can take the following actions on opportunities:
Why you might not view opportunities
We only show opportunities if we determine that they're applicable to your site and believe they'll have a positive revenue or traffic impact. Even though you might not have any opportunities now, we recommend that you check your "Opportunities" page regularly.
