AdSense account disabled for invalid traffic
We understand that you might have questions about your account and the actions we've taken to protect our advertisers. Below are answers to some of our most frequently asked questions.Why do I have invalid activity deductions in my AdSense account?
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Because we have a need to protect our proprietary detection system, we're unable to provide our publishers with any information about their account activity, including any web pages, users, or third-party services that might have been involved.
Google treats invalid traffic very seriously, analyzing all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that an AdSense account might pose a risk to our Google Ads advertisers, we may disable that account to protect our advertisers' interests.
To learn more about the most common reasons that accounts are disabled, see our top reasons for account closure.
Lastly, as outlined in our Terms and Conditions, Google will use its sole discretion when determining instances of invalid traffic.
We're always willing to work with you to resolve any issues you might have. If you feel that this decision was made in error, and if you can maintain in good faith that the invalid traffic was not due to the actions or negligence of you or those for whom you are responsible, you may appeal the disabling of your account.
To do so, please contact us only through our appeal form.
Once we receive your appeal, we'll do our best to inform you quickly and will proceed with appropriate action as necessary. Please understand, however, that there is no guarantee that your account will be reinstated.
Once we've reached a decision on your appeal, further appeals may not be considered, and you might not receive any further communication from us.
We understand your concern about the actions taken against your account. Our actions are the result of careful investigation by our team of dedicated specialists, taking into account the interests of our advertisers, publishers, and users. Though you might be disappointed with our decision, we're unable to reinstate your account.
Please also note that publishers disabled for invalid traffic are not allowed any further participation in AdSense. For this reason, these publishers may not open new accounts.
Lastly, Google does reserve the right to disable an account for any reason, including invalid traffic from any source.
Just as with invalid traffic, we're unable to provide our publishers with any information about relations we find between publishers' accounts. Please understand that we take this precaution with all of our publishers for the sake of protecting our proprietary detection system.
Google reserves the right to disable an account for any reason. If we determine that an AdSense account might pose a risk to our Google Ads advertisers, we may disable that account in order to protect our advertisers' interests.
Here are some tips that you may find useful in writing your appeal:
- Review the top reasons for account closure. Think about if any of these reasons apply to you and your content. Did your friends click on your ads too many times? Did you purchase traffic that led to a surge of invalid traffic? Can you make content and/or behavioral changes to prevent the invalid traffic from happening again?
- Review the ad implementations on your desktop site, mobile site, and/or mobile app. Think about what your typical user journey would be, and see if the ad implementations might cause users to accidentally click on your ads.
- In the appeal form, provide the email address that's associated with your disabled AdSense account. This will help us locate your account and reduce delays in appeal processing time.
- Tell us what changes you’ll make for the future. Once again, carefully consider the top reasons for account closure. What systems or behaviors have you put in place to ensure this won't happen again? For example, tell us how you've adjusted your ad implementations, evaluated your traffic sources, hired testers to properly test your content, etc.
View the Tips for writing a successful invalid traffic appeal AdSense blog post for more information.
According to our AdSense Terms and Conditions, publishers disabled for invalid traffic may not receive any further payment. Where appropriate and possible, we'll refund your earnings to affected advertisers.
Please also note that we place stop payments on any outstanding checks for accounts that have been disabled for invalid traffic. We ask that you refrain from depositing any checks you may receive in the future, as your bank may charge fees for depositing a stopped check.
AdSense publishers are allowed to place their ads on any site that complies with our program policies and Terms and Conditions. Please note that a publisher's account status may be separate from a specific website's compliance with our policies.
However, if we determine that the other publisher's account may pose a risk to our Google Ads advertisers, we may disable it to protect our advertisers' interests.
After your AdSense account has been reinstated, it may take up to 48 hours for all of our servers to be informed of the change and ad serving to resume. We apologize for the inconvenience and appreciate your patience.
If you're a YouTube publisher, you might need to re-associate your YouTube channel with your AdSense account.
If you have any additional questions, see definition of invalid traffic.