The purpose of AdSense policy is to keep Google's Display and Search networks safe and clean for our advertisers, users and publishers. To understand why we need policies and the role that they play in the ads eco-system you can watch this video. We hope that all publishers participating in AdSense have a long and successful partnership with Google. For that to happen, it’s important that you familiarise yourself with the AdSense Programme policies. It’s also important to make sure that visitors to your pages are not misled, and that you avoid any deceptive implementation that may bring accidental clicks. For more details, see the ad implementation policies.
- Part 1: Ad implementation
- Part 2: Mobile-related
- Part 3: Deductions from earnings FAQs
- Part 4: Requests for reviews and violation reporting
- Part 5: More resources
Part 1: Ad implementation
Displaying ads above the fold is not a violation as long as there is enough content above the fold for the users to read. We don't allow page layouts that push all content below the fold so that the only visible content is ads. Implementations like this make it hard for users to distinguish between content and Google ads.
When you implement ads, please always think about your users and consider whether, if you were a user coming to the page for the first time, you would be able to distinguish the ads from the content. You can choose the appropriate ad size, colour and background to match the design of your page, but never try to format the ads in such a way that makes them indistinguishable from the other content on the page where they appear. And please always keep a proper distance between ads and content to avoid accruing accidental clicks.
We don't allow publishers to mislead users in any way. The only labels that we allow to be put above ads are 'sponsored links' or 'advertisements'.
Putting ads around a 'download' button may mislead users into thinking that the ads are the download links. So please always keep your ads far away from 'download' links and make 'download' buttons readily seen.
Yes, it does violate our policies. Firstly, you’re not allowed to place ads in a frame within another page. Secondly, you’re not allowed to put ads in your software, e.g. if you control both a page with ads and an app that loads that page, we will take action against it
Part 2: Mobile-related
Please don't use AdSense on apps since it's a clear violation. Also please make sure that you do not violate the following policies when using AdMob. The following policies should be considered for apps that work as browsers, or apps that try to frame external pages: AdMob and AdSense ads can't be shown on the same screen. Publishers are not permitted to place Google ads on pages that frame content from other pages without permission from the owners of those pages. For more details about AdMob policy, refer to the AdMob Help Centre.
Part 3: Deductions from earnings FAQs
Your earnings may include deductions for various reasons. Google may adjust your earnings if it detects invalid click activity in your account or ad implementations that are not in compliance with AdSense policy. We encourage you to review the policy and traffic quality guidelines to learn more.
Part 4: Requests for reviews and violation reporting
It’s likely that while you removed the violation from the example page that we provided, similar violations are still existent throughout your site. Note that the URL we provide in the notification email is just an example and the same violations may exist on other pages of this site. We recommend that you take the time to review the rest of your site to ensure that it’s in compliance with our policies. After you fix all the violations on your site, you can request a review via the Policy centre in your AdSense account or the Help Centre.
You can use the Ad serving troubleshooter to help you troubleshoot common issues on your page or site.
You don't need to contact us if you’ve received a warning. You should take action on the warning ensuring that you remove all the violations throughout your site. If ads have been disabled on your page or site then you can contact us through a review request form. Before you contact us, please fix the problem first. We strongly recommend that you read the related policies in our Help Centre to help you understand the current violation. To request a review, please use the Request a review for a violation troubleshooter, and then go through the steps to find the right review request form.
As you may know, Google takes issues regarding programme policy compliance very seriously. Our programme policies are in place to help ensure a positive experience for our publishers, their page visitors and our advertisers. As such, our decisions are usually final.
If you feel that this decision was made in error, and if you can maintain in good faith that the policy violations accrued were not due to the actions or negligence of you or those for whom you are responsible, you may appeal the disabling of your account. To do so, please contact us only through our Policy violation appeal – account disabled form.
We will review your request as soon as one of our specialists is available. However, please keep in mind that we reserve the right to disable an account for violations of programme policies, and there is no guarantee that your account will be reinstated.
Please note that you may submit only one appeal for your account. Any additional submissions will not be reviewed.
We strive to maintain the quality and reputation of AdSense by holding all of our publishers to our programme policies. We appreciate your help in upholding these standards. If you find any page or site that may contain the policy violations, please report it to us by clicking the 'Ads by Google' or 'Ad choice' label on the ads. Our specialists will review it and take action accordingly.
If you haven't already done so, you can remove the ads from your site by deleting the ad code from your site's source code. In addition, we suggest that you review your site’s security to ensure that unauthorised individuals aren't able to access your site's source code. For more information, see: What is hacking or hacked content?
Part 5: More resources
To find out more about AdSense policies and best practices, visit the AdSense blog and AdSense YouTube channel.