Under Google’s updated EU User Consent Policy, you must make certain disclosures to your users in the European Economic Area (EEA) and the UK and obtain their consent for the use of cookies or other local storage where legally required, and for the collection, sharing, and use of personal data for ads personalization. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR).
This article addresses some of the top questions in relation to the EU User Consent Policy audit. To learn more about the policy, visit our EU User Consent Policy Help Center.
