Using your Cohort report

Using your cohort report

Including available filters, dimensions, & metrics

The cohort report is a pre-made default report provided by AdMob. It can be used as a standalone report, or you can make changes to its filters, dimensions, and metrics and save it as a new report.

Learn more about the cohort report and how to understand the data. 

Filters

Functionally, filters hide unnecessary or unwanted data from your reports. When you select a filter, you're defining what you want to see in the report, and AdMob will hide anything that doesn't match the criteria in its filters.

The following are available for this report and saved reports:

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Install date range (required)
The selected date range of the installs. 
App (required)    
  1. Check the checkbox beside the app you want to filter by. You can only select one app in the cohort report. The data for the selected app will be shown in your report. You can use the Search box to search for a specific app by name.
  2. Click Apply to apply the filter to your report.
Country

  1. Check the checkboxes beside the regions or countries you want to filter by. Click the arrows to display the countries in each region for more granular filtering.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.

Dimensions

Functionally, dimensions determine how your report is organized. For example, if you wanted to see your earnings broken down by countries, you could add the country dimension. Adding new dimensions further reorganizes and refines the data.

The following are available for this report and saved reports:

  • Country: View performance broken down by the country of your app users. 
  • Install date: View performance by install date. 
  • Install week: View performance by install week. 
  • Install month: View performance by install month. 

Metrics

Functionally, metrics represent the kinds of data or values contained in a report. They're usually arranged in columns and contain numbers or percentages. When dimensions are added, metric values are recalculated based on the new order or groupings the dimensions create. Adding or removing metrics adds or removes a column of information from the report.

The following are available for this report and saved reports:

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Installs
The number of times your app was downloaded to a device and opened for the first time.
LTV

The overall LTV for a user cohort, including in-app purchases and ads revenue. Note that overall LTV doesn't include revenue from subscriptions. Learn more about how LTV is calculated. You can add the following LTV metrics to your report:

  • D1 LTV: The cumulative revenue between the day of install (D0) and the day after install (D1).  
  • D3 LTV: The cumulative revenue between the day of install (D0) and 3 days after install (D3). 
  • D7 LTV: The cumulative revenue between the day of install (D0) and 7 days after install (D7).  
  • D14 LTV: The cumulative revenue between the day of install (D0) and 14 days after install (D7).  
  • D28 LTV: The cumulative revenue between the day of install (D0) and 28 days after install (D28).  
  • D60 LTV: The cumulative revenue between the day of install (D0) and 60 days after install (D60). 
IAP LTV

The LTV from in-app purchases for a user cohort. Learn more about how LTV is calculated.

Note: IAP revenue is calculated post revenue share with the Google Play store and the Apple App Store.

You can add the following IAP LTV metrics to your report:

  • D1 IAP LTV: The cumulative revenue from in-app purchases (IAP) between the day of install (D0) and the day after install (D1).  
  • D3 IAP LTV: The cumulative revenue from in-app purchases (IAP) between the day of install (D0) and 3 days after install (D3). 
  • D7 IAP LTV: The cumulative revenue from in-app purchases (IAP) between the day of install (D0) and 7 days after install (D7).  
  • D14 IAP LTV: The cumulative revenue from in-app purchases (IAP) between the day of install (D0) and 14 days after install (D14).  
  • D28 IAP LTV: The cumulative revenue from in-app purchases (IAP) between the day of install (D0) and 28 days after install (D28).  
  • D60 IAP LTV: The cumulative revenue from in-app purchases (IAP) between the day of install (D0) and 60 days after install (D60). 
Ads LTV

The LTV from ads revenue for a user cohort. The ads revenue is the total revenue from the AdMob Network, your Open Bidding ad sources, and your estimated third-party revenue. Learn more about how LTV is calculated.

You can add the following Ads LTV metrics to your report:

  • D1 Ads LTV: The cumulative revenue from ads between the day of install (D0) and the day after install (D1).  
  • D3 Ads LTV: The cumulative revenue from ads between the day of install (D0) and 3 days after install (D3). 
  • D7 Ads LTV: The cumulative revenue from ads between the day of install (D0) and 7 days after install (D7).  
  • D14 Ads LTV: The cumulative revenue from ads between the day of install (D0) and 14 days after install (D7).  
  • D28 Ads LTV: The cumulative revenue from ads between the day of install (D0) and 28 days after install (D28). 
  • D60 Ads LTV: The cumulative revenue from ads between the day of install (D0) and 60 days after install (D60). 
Retention

The percentage of users in a cohort who continue to open your app after install.

You can add the following retention metrics to your report:

  • D1 retention: The percent of users who open your app 1 day after install.  
  • D3 retention: The percent of users who open your app 3 days after install. 
  • D7 retention: The percent of users who open your app 7 days after install. 
  • D14 retention: The percent of users who open your app 14 days after install.
  • D28 retention: The percent of users who open your app 28 days after install.
  • D60 retention: The percent of users who open your app 60 days after install.
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