Bidding ad sources compete in a real-time auction to fill your ad requests, which allows them to compete in a single, unified auction. This helps ensure you’re getting the highest revenue for your impressions.
Types of bidding ad sources
There are two types of bidding sources:
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Bidding ad sources that require setup before you can use them. To use these ad sources, you must first set up a partnership and add the ad source to your AdMob account. Once you’ve added an ad source to your account, it will appear in the sidebar of your Ad source page. You may also have to integrate with their SDK and/or map your ad units. These ad sources must be added to a mediation group in order for them to bid on your inventory.
Learn more about the additional setup these ad sources require.
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Bidding ad sources that don’t require setup. These ad sources are already included in your account and automatically bid for your inventory. These ad sources appear in the sidebar in the Ad source page before you’ve set up any other ad sources. You can also analyze the performance of these ad sources in your Ads Activity report. These ad sources are not added to mediation groups because they are included as part of the AdMob Network.
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Some buyers in this category may also offer optional additional setup such as integration with their SDK and ad unit mapping. By default, these ad sources will bid automatically for your inventory. In addition to that, you can choose to complete the additional setup in mediation groups.
The bidding ad sources that don’t require additional setup are part of the AdMob Network. Previously, we did not list these ad sources separately. However, you can now view the ad sources that make up the AdMob Network in your Ad Sources page and in the Ads Activity report.
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Ad filtering settings for bidding ad sources
You can adjust the ad filtering settings for eligible bidding ad sources, even the ad sources that are already added to your account. Learn how to adjust the ad filtering settings for your bidding ad sources.
Bidding ad sources that require setup
The following ad sources require additional setup before they can start bidding on your ad requests. For more detailed information about each ad source, refer to ad sources that support bidding and require set up.
| Ad source | Requires partnership | Supports partnership setup in AdMob | Requires third-party SDK | Requires ad unit mapping |
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AdColony |
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Ad Generation |
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AppLovin |
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Chocolate Platform |
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Equativ (formerly Smart AdServer) |
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Fluct |
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Improve Digital |
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Index Exchange |
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InMobi Exchange |
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| Liftoff Monetize | ||||
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Media.net |
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Meta Audience Network |
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| Mintegral (Beta) | ||||
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Mobfox |
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| OneTag Exchange | ||||
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OpenX |
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| Pangle | ||||
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PubMatic |
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Rubicon (Magnite) |
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Sharethrough |
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Smaato |
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Sonobi |
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Tapjoy |
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Triplelift (Beta) |
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UnrulyX |
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| Verve Group | ||||
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Yieldmo |
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YieldOne |
Learn more about how to set up a bidding ad source. You can also set up a partnership with some ad sources directly in your AdMob account.