Ad sources that support bidding and require setup

The ad sources listed below are available for bidding and require additional setup before you can use them as a bidding ad source. All the ad sources below require a contractual relationship in place before they can accept bidding ad requests. 

Click the name of an ad source to learn more about how to set up a partnership, map your ad units, and more. 

Note: There are other bidding ad sources that are automatically added to your account and require no additional setup. Learn more about the types of bidding ad sources available. 

AdColony

Partnership information:

• Sign up for an AdColony account. Then, follow the instructions on Google Developers for Android or iOS.

Third-party SDK:

• Required

Ad unit mapping:

• Required

Additional information:

• Please reach out to your AdColony account manager for any issues or concerns.

Ad Generation

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Ad Generation currently only supports Japan domestic apps. For further details, refer to their site or contact your Ad Generation account representative.

AppLovin

Partnership information:

• Sign up for an AppLovin account. Existing clients can enable bidding following Google's documentation for Android or iOS.

Third-party SDK:

• Required

Ad unit mapping:

• Required

Additional information:

• Please contact your AppLovin Account Manager or reach out to AppLovin Support.

Chocolate Platform

Partnership information:

• Fill out the onboarding form to get started.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• None

ENGINE Media Exchange (EMX)

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact information: [e-mail]

Equativ (formerly Smart AdServer)

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Please view the FAQ for answers to common questions, including timing for launch, ads.txt information, and other important details.
• Support website
• Contact email: [e-mail]

Fluct

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Once Fluct receives your application, you'll receive a confirmation email. Fluct will start bidding once publisher integration is confirmed.
• Support website
• Contact email: [e-mail]

Improve Digital

Partnership information:

• Submit this form.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• None

Index Exchange

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact email: [e-mail]

InMobi Exchange

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Contact information: [e-mail]

Liftoff Monetize

Note: Liftoff monetize is currently in beta for banner and rewarded interstitial ad formats. 

Partnership information:

• Sign up for a Liftoff Monetize account. Then, follow the instructions on Google Developers for Android or iOS.

Third-party SDK:

• Required

Ad unit mapping:

• Required

Additional information:

• Support website
• For any issues, please reach out to your Liftoff Monetize Account Manager.

Media.net

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Once approved by Media.net, a dedicated account management team from Media.net will help start the integration.
• Support website
• Support email: [e-mail]

Meta Audience Network

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Required

Ad unit mapping:

• Required

Additional information:

• In case of any issues, sign up directly for a Meta Audience Network Account. 
• Support website
• Contact information: Reach out to Meta Publisher Support Team by selecting Audience Network from the drop down. Please ensure that you have a Meta account and a Business Manager account to access this link.

Mintegral (Beta)

Partnership information:

• Sign up for an Mintegral account. Then, follow the instructions on Google Developers for Android or iOS.

Third-party SDK:

• Required

Ad unit mapping:

• Required

Additional information:

• Please reach out to your Mintegral account manager for any issues or concerns or reach out to Mintegral Support at [e-mail].

Mintegral’s payment will be included in the 'AdMob Network earnings - Google Ads’ line item temporarily. A future update will break out Mintegral earnings in the Payments tab. Until then, you can use the Ads Activity report to view Mintegral's earnings.

Mobfox

Partnership information:

• Complete this form to get started.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• A media sales representative will reach out to you after the form is submitted.

OneTag Exchange

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact email: [e-mail]

OpenX

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact email: [e-mail]

Pangle

Partnership information:

• Sign up for a Pangle account. Then, follow the instructions on Google Developers for Android or iOS.

Third-party SDK:

• Required

Ad unit mapping:

• Required

Additional information:

• Pangle demand is currently available in limited regions, please check Pangle's website for the latest information on the supported regions.
• Pangle’s payment will be included in the 'AdMob Network earnings - Google Ads’ line item temporarily. A future update will break out Pangle earnings in the Payments tab. Until then, you can use the Ads Activity report to view Pangle's earnings.
• For any issues, please reach out to your Pangle Account Manager or [e-mail]
• Pangle Knowledge Center

PubMatic

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Visit the PubMatic FAQs.
• Support website
• Contact email: [e-mail]

Rubicon (Magnite)

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Please view the FAQs for answers to common questions, including timing for launch, ads.txt information, and other important details.
• Support website
• Contact email: [e-mail]

Sharethrough

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact email: [e-mail] 

Smaato

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact email: [e-mail]

Sonobi

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact email: [e-mail]

Tapjoy

Partnership information:

• Create an account on Tapjoy's dashboard and follow the instructions on the support page.

Third-party SDK:

• Required

Ad unit mapping:

• Required

Additional information:

• Refer to the AdMob Developers site for SDK adapter details for Android or iOS.

Triplelift (Beta)

Note: This ad source is currently only available to a limited group of beta publishers.

Partnership information:

• Contact your Google account manager to use this ad source.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• None

UnrulyX

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact email: [e-mail]

Verve Group

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact information: [e-mail]

Yieldmo

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• Support website
• Contact email: [e-mail]

YieldOne

Partnership information:

• You can set up a partnership directly in your AdMob account.

Third-party SDK:

• Not required

Ad unit mapping:

• Not required

Additional information:

• If you already use YieldOne, please contact your PlatformOne Account Manager. YieldOne only supports Japanese language media. For further details and requirements, please refer to the terms of use on the YieldOne application page.