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Mediation

Ad sources that support bidding

Review the table below for details about the ad sources that support bidding today. We are continuously working on enabling more ad sources to be available for bidding.

Note: You must have a partnership with the bidding ad source before it can accept ad requests from your AdMob account. In many cases, this is as simple as creating an account on the ad source's home page.

All ad sources require a contractual relationship in place before they can accept bidding ad requests. Use the table below to find contact information for the bidding ad sources. 

Ad sources available to all publishers

To use one or more of the ad sources below, you’ll first need to set up a partnership with the ad source. Then, add the ad source to your mediation group and start bidding. 

Note that ad sources can choose whether to bid on your ad request based on their own understanding of the inventory. This means that ad sources may not place any bids on traffic they are not interested in. Contact the ad source for further guidance on the ad source’s performance in bidding. 

Ad source Third-party SDK required Partnership information Additional information
AdColony Yes Sign up for an AdColony account. Then, follow the instructions on Google Developers for Android or iOS. Please reach out to your AdColony account manager for any issues or concerns.
Ad Generation No

An Ad Generation account is required.

Complete this form and an account representative will contact you within 3 days.

Ad Generation currently only supports Japan domestic apps.

For further details, refer to their site or contact your AdGeneration account representative.
AppLovin Yes Sign up for an AppLovin account. Existing clients can enable bidding following Google's documentation for Android or iOS. Please contact your AppLovin Account Manager or reach out to AppLovin Support.
Chocolate Platform No Fill out the onboarding form to get started. --
Facebook Audience Network Yes You can set up a partnership directly in your AdMob account. Learn more In case of any issues, sign up directly for a Facebook Audience Network Account. 
Fluct No You can set up a partnership directly in your AdMob account. Learn more Once Fluct receives your application, you'll receive a confirmation email. Fluct will start bidding once publisher integration is confirmed.
Improve Digital No Submit this form. --
Index Exchange No You can set up a partnership directly in your AdMob account. Learn more --
Media.net No You can set up a partnership directly in your AdMob account. Learn more Once approved by Media.net, a dedicated account management team from Media.net will help start the integration.
Mobfox No Complete this form to get started. A media sales representative will reach out to you after the form is submitted.
OpenX No You can set up a partnership directly in your AdMob account. Learn more --
PubMatic No You can set up a partnership directly in your AdMob account. Learn more

Visit the PubMatic FAQs.

Rubicon (Magnite) No You can set up a partnership directly in your AdMob account. Learn more Please view the FAQs for answers to common questions, including timing for launch, ads.txt information, and other important details.
Sharethrough No Complete this form to get started.  Please note that a Sharethrough point of contact will be assigned to you after contracting is completed.
Smaato No Complete this form to get started.

A Smaato representative will reach out to you after the form is submitted.

Smart Ad Server No Complete this form to get started.  --
Sonobi No You can set up a partnership directly in your AdMob account. Learn more --
Tapjoy Yes Create an account on Tapjoy's dashboard and follow the instructions on the support page. Refer to the AdMob Developers site for SDK adapter details for Android or iOS.
UnrulyX No Complete this form to get started --
Yieldmo No You can set up a partnership directly in your AdMob account. Learn more --
YieldOne No Complete this form to get started. If you already use YieldOne, please contact your PlatformOne Account Manager. YieldOne only supports Japanese language media. For further details and requirements, please refer to the terms of use on the YieldOne application page.

Ad sources that require additional steps before activating

Note: The following bidding ad sources are currently available only to a limited group of beta publishers depending on the ad source criteria.

To use one of the ad sources below, you’ll need to express your interest to your Google account manager, and set up a partnership with the ad source. Setting up a partnership can be as simple as creating an account on the ad source's home page. Contact your Google account manager for more details. 

Ad source Third-party SDK required
Triplelift No
Learn more about the ad sources available for bidding and their requirements in the Google Developers guide for Android and iOS.

How can I use bidding?

Bidding is covered by our App Platform Feature Policy. Before enabling bidding, review the AdMob behavioral policies.

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