The ad sources listed below are available for bidding and require additional setup before you can use them as a bidding ad source. All the ad sources below require a contractual relationship in place before they can accept bidding ad requests.
Click the name of an ad source to learn more about how to set up a partnership, map your ad units, and more.
Note: There are other bidding ad sources that are automatically added to your account and require no additional setup. Learn more about the types of bidding ad sources available.
AdColony
Partnership information:
- Sign up for an AdColony account. Then, follow the instructions on Google Developers for Android or iOS.
Third-party SDK:
- Required
Ad unit mapping:
- Required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Please reach out to your AdColony account manager for any issues or concerns.
Ad Generation
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Ad Generation currently only supports Japan domestic apps. For further details, refer to their site or contact your Ad Generation account representative.
AppLovin
Partnership information:
- Sign up for an AppLovin account. Existing clients can enable bidding following Google's documentation for Android or iOS.
Third-party SDK:
- Required
Ad unit mapping:
- Required
Supported ad formats:
- Interstitial
- Rewarded
Additional information:
- Please contact your AppLovin Account Manager or reach out to AppLovin Support.
Chocolate Platform
Partnership information:
- Fill out the onboarding form to get started.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- None
ENGINE Media Exchange (EMX)
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Support website
- Contact information: GoogleOBSupport@emxdigital.com
Equativ (formerly Smart AdServer)
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Native
Additional information:
- Please view the FAQ for answers to common questions, including timing for launch, ads.txt information, and other important details.
- Support website
- Contact email: openbidding@smartadserver.com
Fluct
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Once Fluct receives your application, you'll receive a confirmation email. Fluct will start bidding once publisher integration is confirmed.
- Support website
- Contact email: contact@fluct.jp
Improve Digital
Partnership information:
- Submit this form.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Native
Additional information:
- None
Index Exchange
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Native
Additional information:
- Support website
- Contact email: openbidding@indexexchange.com
InMobi Exchange
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Contact information: googlebidding@inmobi.com
Liftoff Monetize
Note: Liftoff Monetize is currently in beta for the native ad format.
Partnership information:
- Sign up for a Liftoff Monetize account. Then, follow the instructions on Google Developers for Android or iOS.
Third-party SDK:
- Required
Ad unit mapping:
- Required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Rewarded Interstitial
Additional information:
- Support website
- For any issues, please reach out to your Liftoff Monetize Account Manager.
Media.net
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Native
Additional information:
- Once approved by Media.net, a dedicated account management team from Media.net will help start the integration.
- Support website
- Support email: OpenBidding@media.net
Meta Audience Network
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Required
Ad unit mapping:
- Required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Rewarded Interstitial
- Native
Additional information:
- In case of any issues, sign up directly for a Meta Audience Network Account.
- Support website
- Contact information: Reach out to Meta Publisher Support Team by selecting Audience Network from the drop down. Please ensure that you have a Meta account and a Business Manager account to access this link.
Mintegral (Beta)
Partnership information:
- Sign up for an Mintegral account. Then, follow the instructions on Google Developers for Android or iOS.
Third-party SDK:
- Required
Ad unit mapping:
- Required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Please reach out to your Mintegral account manager for any issues or concerns or reach out to Mintegral Support at developer@mintegral.com.
Mintegral’s payment will be included in the 'AdMob Network earnings - Google Ads’ line item temporarily. A future update will break out Mintegral earnings in the Payments tab. Until then, you can use the Ads Activity report to view Mintegral's earnings.
Mobfox
Partnership information:
- Complete this form to get started.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Native
Additional information:
- A media sales representative will reach out to you after the form is submitted.
OneTag Exchange
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Support website
- Contact email: openbidding@onetag.com
OpenX
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Support website
- Contact email: OB-OnlineOnboard@openx.com
Pangle
Partnership information:
- Sign up for a Pangle account. Then, follow the instructions on Google Developers for Android or iOS.
Third-party SDK:
- Required
Ad unit mapping:
- Required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Native
Additional information:
- Pangle demand is currently available in limited regions, please check Pangle's website for the latest information on the supported regions.
- Pangle’s payment will be included in the 'AdMob Network earnings - Google Ads’ line item temporarily. A future update will break out Pangle earnings in the Payments tab. Until then, you can use the Ads Activity report to view Pangle's earnings.
- For any issues, please reach out to your Pangle Account Manager or pangle_support@bytedance.com
- Pangle Knowledge Center
PubMatic
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Visit the PubMatic FAQs.
- Support website
- Contact email: admobsupport@pubmatic.zendesk.com
Rubicon (Magnite)
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Please view the FAQs for answers to common questions, including timing for launch, ads.txt information, and other important details.
- Support website
- Contact email: OBSupport@magnite.com
Sharethrough
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Native
Additional information:
- Support website
- Contact email: support@sharethrough.com
Smaato
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Native
Additional information:
- Support website
- Contact email: support@smaato.com
Sonobi
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
Additional information:
- Support website
- Contact email: support@sonobi.com
Tapjoy
Partnership information:
- Create an account on Tapjoy's dashboard and follow the instructions on the support page.
Third-party SDK:
- Required
Ad unit mapping:
- Required
Supported ad formats:
- Interstitial
- Rewarded
Additional information:
Triplelift (Beta)
Note: This ad source is currently only available to a limited group of beta publishers.
Partnership information:
- Contact your Google account manager to use this ad source.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- None
UnrulyX
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Support website
- Contact email: OBPubSupport@unrulygroup.com
Verve Group
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
- Native
Additional information:
- Support website
- Contact information: openbidding@verve.com
Yieldmo
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- Support website
- Contact email: OBSupport@yieldmo.com
YieldOne
Partnership information:
- You can set up a partnership directly in your AdMob account.
Third-party SDK:
- Not required
Ad unit mapping:
- Not required
Supported ad formats:
- Banner
- Interstitial
- Rewarded
Additional information:
- If you already use YieldOne, please contact your PlatformOne Account Manager. YieldOne only supports Japanese language media. For further details and requirements, please refer to the terms of use on the YieldOne application page.