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Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Mediation

Ad sources that support bidding and require setup

The ad sources listed below are available for bidding and require additional setup before you can use them as a bidding ad source. All the ad sources below require a contractual relationship in place before they can accept bidding ad requests. 

Click the name of an ad source to learn more about how to set up a partnership, map your ad units, and more. 

Note: There are other bidding ad sources that are automatically added to your account and require no additional setup. Learn more about the types of bidding ad sources available
 

Ad Generation

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

  • Ad Generation currently only supports Japan domestic apps. For further details, refer to their site or contact your Ad Generation account representative.

AppLovin

Partnership information:

Third-party SDK:

  • Required

Ad unit mapping:

  • Required 

Supported ad formats:

  • Interstitial 
  • Rewarded

Additional information:

  • Please contact your AppLovin Account Manager or reach out to AppLovin Support.

Chocolate Platform

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

  • None

Equativ (formerly Smart AdServer)

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded
  • Native

Additional information:

  • Please view the FAQ for answers to common questions, including timing for launch, ads.txt information, and other important details.
  • Support website
  • Contact email: openbidding@smartadserver.com

Fluct

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

  • Once Fluct receives your application, you'll receive a confirmation email. Fluct will start bidding once publisher integration is confirmed.
  • Support website
  • Contact email: contact@fluct.jp

Improve Digital

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded
  • Native

Additional information:

  • None

Index Exchange

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded
  • Native

Additional information:

InMobi Exchange

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

Liftoff Monetize

Note: Liftoff Monetize is currently in beta for the native ad format. 

Partnership information:

Third-party SDK:

  • Required

Ad unit mapping:

  • Required

Supported ad formats:

  • Banner
  • Interstitial 
  • Rewarded
  • Rewarded Interstitial

Additional information:

  • Support website
  • For any issues, please reach out to your Liftoff Monetize Account Manager.

Media.net

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded
  • Native

Additional information:

  • Once approved by Media.net, a dedicated account management team from Media.net will help start the integration.
  • Support website
  • Support email: OpenBidding@media.net

Meta Audience Network

Partnership information:

Third-party SDK:

  • Required

Ad unit mapping:

  • Required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded
  • Rewarded Interstitial
  • Native

Additional information:

  • In case of any issues, sign up directly for a Meta Audience Network Account. 
  • Support website
  • Contact email: an-contact@meta.com

Mintegral (Beta)

Partnership information:

Third-party SDK:

  • Required

Ad unit mapping:

  • Required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

  • Please reach out to your Mintegral account manager for any issues or concerns or reach out to Mintegral Support at developer@mintegral.com.

Mobfox

Partnership information:

  • Complete this form to get started.

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded
  • Native

Additional information:

  • A media sales representative will reach out to you after the form is submitted.

Nexxen

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

OneTag Exchange

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

OpenX

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

Pangle

Partnership information:

Third-party SDK:

  • Required

Ad unit mapping:

  • Required

Supported ad formats:

  • App Open (Beta)
  • Banner 
  • Interstitial 
  • Rewarded
  • Native

Additional information:

  • Pangle demand is currently available in limited regions, please check Pangle's website for the latest information on the supported regions.
  • For any issues, please reach out to your Pangle Account Manager or pangle_support@bytedance.com
  • Pangle Knowledge Center

PubMatic

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

Rubicon (Magnite)

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

  • Please view the FAQs for answers to common questions, including timing for launch, ads.txt information, and other important details.
  • Support website
  • Contact email: OBSupport@magnite.com

Sharethrough

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Native

Additional information:

Smaato

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded
  • Native

Additional information:

Sonobi

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial

Additional information:

Triplelift (Beta)

Note: This ad source is currently only available to a limited group of beta publishers.

Partnership information:

  • Contact your Google account manager to use this ad source.

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

  • None

Verve Group

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded
  • Native

Additional information:

Yieldmo

Partnership information:

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

YieldOne

Partnership information:

  • You can set up a partnership directly in your AdMob account.

Third-party SDK:

  • Not required

Ad unit mapping:

  • Not required

Supported ad formats:

  • Banner 
  • Interstitial 
  • Rewarded

Additional information:

  • If you already use YieldOne, please contact your PlatformOne Account Manager. YieldOne only supports Japanese language media. For further details and requirements, please refer to the terms of use on the YieldOne application page.

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