In addition to Google demand, the AdMob Network also includes many third-party bidding sources. Today, the performance for these third-party bidding sources are included as part of the AdMob Network’s performance in the Mediation, Bidding, and AdMob Network reports.
In an effort to help you better understand your ad demand, you can now view the data for these ad sources separately when you use the ad source (full list) dimension in your Ads Activity report.
When you select the ad source (full list) dimension in the Ads Activity report, you'll see the ad sources that make up the AdMob Network, including "Google (Google Ads, Display & Video 360)" and several third-party bidding sources.
The third-party bidding sources are automatically added to your account and require no additional setup. You can view them in your Ad source page as well as the Ads Activity report.
Learn more about the types of bidding ad sources available.
The table below explains how we’re reporting ad sources in the different dimensions.
|Ad source (full list) dimension||This dimension allows you to view all the ad sources that are included as part of the AdMob Network listed separately:
|Ad source dimension||
AdMob Network = Google demand + third-party bidding sources
This dimension collapses all the ad sources under the AdMob Network.