Introducing the new Policy center

Understanding policy issues and ad serving statuses

Note: We recently redesigned the Policy center. Learn more about what changed

In this article, we’ll review what types of issues affect ad serving and what the ad serving statuses mean in the Policy center. 

Issues that affect ad serving

If your app has an issue that affects ad serving, it means that your app either violates our Program policies or is restricted by the Google Publisher Restrictions

There are 2 types of issues: policy violations and publisher restrictions. Only policy violations are required to be fixed. You don’t have to fix publisher restrictions, but note that ad serving will continue to be restricted in your app. 

You may also receive a warning before action is taken on your ad serving. Review the table below for more information about the issue types.

Type What it means Ad serving status Examples
Policy violation (Must fix)

Your app is not currently in compliance with the Program policies

When this occurs, you need to make changes to your app to bring it into compliance with our policies.

Policy violations are marked Must fix in the status column.

Policy violations are enforced with either Disabled ad serving or Restricted ad serving.

Examples of policy violations include, but are not limited to: 
  • Sexually explicit content 
  • Dangerous or derogatory content
  • Layout encourages clicks
Publisher restriction

Your app falls under the Google Publisher Restrictions

While you can choose to monetize this type of content, you will likely receive reduced advertising as not all ad sources want to bid on it.

Apps with publisher restrictions receive Restricted ad serving Examples of publisher restrictions include, but are not limited to: 
  • Sexual content
  • Shocking content
  • Online gambling content
Warning

Some policy violations and publisher restrictions have a warning period before action is taken on your ad serving. 

If you receive a warning, it means that your app is not currently in compliance with the Program policies or contains content that falls under the Google Publisher Restrictions.

To resolve this, you need to make changes to your app to bring it into compliance. 

If you don't make changes, further actions may be taken on your app or account.

Apps with warnings receive Ad serving at risk. Examples of issues that cause warnings include, but are not limited to: 
  • Play App Disabled
  • Ads & Content Overlap
  • Rewarded Ads - Disallowed Rewarded Implementation

Understanding ad serving status

The status of your ad serving lets you know how your apps with issues are impacted. The table below explains the statuses and what they mean. 

Status What it means What you can do
Disabled ad serving All advertising is blocked on your app. Your app isn’t serving ads due to a policy violation.

Review the issue description in the Policy center to determine the changes you need to make. 

After you address the policy violations on your app, you may request a review to enable ad serving. 

Restricted ad serving

There are restrictions on the advertisers that can bid on your inventory.

Your app is likely to have little or no buyer demand because not all ad sources can bid.

Review the issue description in the Policy center to determine the changes you need to make, if any.

Reminder: Policy violations must be fixed, while publisher restrictions are optional to fix. Learn more. 

Ad serving at risk

Ad serving isn’t affected yet, but you’ll need to make changes to your app to ensure ad serving continues. 

This is due to a warning on your app. Warnings typically include enforcement dates, when further action is taken and ad serving is affected. 

Fix the issues before the enforcement date to prevent ad serving from being restricted or disabled.

Review the issue description in the Policy center to determine the changes you need to make. 

Limited ad serving

This affects your AdMob account. Limited ad serving means Google has placed a limit on the number of ads your AdMob account can show. 

Learn more about ad serving limits.

Make sure you understand your ad traffic and users. Never click on your own ads, and avoid partnering with untrusted or low-quality parties. 

Learn more about preventing invalid activity

 

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