Run line items at specific hours or days

Add dayparting to your line item delivery

 New trafficking experience
Ad Manager might look a little different if you're using the new trafficking user interface

This article reflects the new trafficking experience. If you're still on the previous experience, look for this note box that captures instructions or behavior that reflects the previous trafficking experience:

Previous trafficking experience

Instructions or behavior that reflects the previous trafficking experience.

Learn more about the improvements and changes to Ad Manager in Changes to Google Ad Manager and Improvements to Google Ad Manager.

With day and time targeting, you can set your line items to run only during specific hours or days, or as little as 15 minutes per week. For example, you might set line items to run only on Tuesdays, or from 3 to 6 pm daily.

Set day and time targeting for a line item

  1. Sign in to Google Ad Manager.

  2. Click Delivery and then Orders.

  3. Create a line item or use filters to find a line item you'd like to edit.

  4. Under "Adjust delivery," select the checkbox next to Set days and times.

    Previous trafficking experience

    Under "Adjust delivery," click edit next to Day and time.

  5. Select your day and time settings.

  6. Choose whether to use the publisher's time zone or the user's time zone.

    If you use the user's time zone, reports might show impressions being delivered at untargeted hours. That's because reports show all impressions in the publisher's time zone. For example, if the publisher is based in London but is targeting New York and the user's time zone from 3 pm to 6 pm, reports will show impressions being delivered from 9 pm to midnight, because London is six hours later than New York.

  7. Click Save.

Best practices

Before you choose your day and time settings, you may wish to run an hourly report to see what times of the day your ads receive the most valuable traffic.

Your ads will pace impression delivery according to the schedule you set, ending delivery at the defined hour. You may, however, notice recorded clicks for up to an hour after a scheduled delivery period ends. Rest assured that these clicks aren't errors, but occurred during the scheduled period.

When you run a forecast for a line item, the forecasting simulation takes into account the time period during which the line item is eligible to serve and the amount of traffic expected during that time period. Learn more about how forecasting works.

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