DFP programmatic release archive

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Archives are provided for historical reference. They are not updated and may not reflect current functionality.

Q2 2017

June: Improved notifications for programmatic proposals

June 19, 2017

Sales reps

New and updated features for sales representatives

Proposal management Improved notifications for programmatic proposals: DFP now provides improved alerts when programmatic proposals need attention. DFP alerts direct you to proposals that need updating, allowing you to ensure campaigns are finalized quickly.

May: DFP auto-configures required targeting for environment

May 2, 2017

Sales reps

New and updated features for sales representatives

Proposal management DFP now auto-configures required targeting for environment: DFP now ensures that device capability targeting correlates with environment setting. For the "Mobile in-app" environment, DFP automatically includes "Mobile apps" under device capability targeting. For the "Display" environment, DFP automatically excludes "Mobile apps". Auto-configuring required targeting safeguards against mismatches between targeting and environment.

April: DFP alerts for programmatic proposals

April 10, 2017

Sales reps

New and updated features for sales representatives

Proposal management Get DFP alerts for programmatic proposals: DFP now shows alerts when it's unable to reserve inventory or update corresponding line items in programmatic proposals. Alerts help you take action more quickly to ensure your programmatic proposals can be finalized and readied for serving.

 

Q1 2017

March: No releases in March

No releases in March

February: Programmatic guaranteed RFPs / All programmatic proposal status filters now available / Identify alpha-testing buyers / Reopen and edit with one click / Search by Bid Manager partner ID / View and filter list of all proposal line items / New email notification and DFP alerts

February 27, 2017

Sales reps

New and updated features for sales representatives

Proposal management Programmatic guaranteed RFPs: Buyers can now initiate programmatic guaranteed requests for proposal (RFPs) with your network from the Marketplace. RFPs include an information card with campaign details specified by the buyer. You can use these details in the creation of a DFP proposal to negotiate terms with the buyer. Learn more about buyer initiated proposals.

February 21, 2017

Sales reps

New and updated features for sales representatives

Proposal management All programmatic proposal status filters now available: You can now filter proposals by programmatic statuses on tables and reports. Learn more about proposal negotiation statuses and stages. Identify alpha-testing buyers in programmatic proposals: An "Alpha partner" label now appears next to non Display & Video 360 buyers who are testing the programmatic feature. This label helps you identify buyers whose networks might not be fully functional and tested yet. Learn more about programmatic proposal line items.

February 13, 2017

Sales reps

New and updated features for sales representatives

Proposal management Reopen and edit with one click: You can now reopen and edit programmatic proposals or proposal line items directly from corresponding orders or line items. This streamlines your ability to quickly modify programmatic proposals and line items from the "Delivery" tab. You must have permissions to view or edit proposals to see these options. Search by Display & Video 360 partner ID for programmatic proposal: You can now find Display & Video 360 partners in the "Buyer" field by partner ID. Previously, you could only find these buyers by name. Searching by partner ID ensures you're selecting the right buyer for a deal. Learn more about programmatic proposal line items.

February 6, 2017

Sales reps

New and updated features for sales representatives

Proposal management View and filter list of all proposal line items: You can now view and filter a list of all proposal line items in your network. Find the list of proposal line items by clicking Proposal line items on the left navigation panel under the "Sales" tab. Filters include: Proposal name, status, and ID Proposal line item name and ID Salesperson Archived Type (line item type) Start and end time New email notification and Ad Manager alerts: Get email notifications and Ad Manager alerts now for more important events related to programmatic proposals. New emails and alerts occur when: Buyer proposes changes to a proposal Buyer terminates negotiation on a proposal Learn more about notifications for Programmatic Direct.

January: Bulk edit setting for proposals / "Daily digest" email notifications

January 9, 2017

Sales reps

New and updated features for sales representatives

Proposal management Bulk edit setting for programmatic proposals: You can now bulk edit settings for programmatic proposals. Previously, you were only able to bulk edit targeting in programmatic proposals. Learn more about editing multiple proposal line items. "Daily digest" email notifications for programmatic proposals: You can now get daily digest email notifications for important events related to programmatic proposals. These events include when a buyer has: Initiated a proposal Accepted a proposal Uploaded creatives Paused or resumed delivery Previously, DFP was only able to send individual email notifications related to programmatic proposals. Important to know about email notifications As of this launch, email notifications are set to the default of "Daily digest". To receive individual emails as they occur for these events, change your email notification settings to "Individual emails". Learn more about how to set email notifications.

Q4 2016

November: View proposal line items within a proposal in full screen / Rearrange columns on table of proposal line items / Notifications when buyer uploads creatives / Improved left navigation

November 21, 2016

Sales reps

New and updated features for sales representatives

Proposal management View proposal line items within a proposal in full screen: You can now expand the table of proposal line items within a proposal to full screen. Learn more about customizing the view of proposal line item table. Rearrange columns on table of proposal line items: You can now customize the order of columns on the table of proposal line items within a proposal. Learn more about customizing columns on proposal line item tables.

 

November 14, 2016

Sales reps

New and updated features for sales representatives

Proposal management Email and alert when buyer uploads creatives: DFP now notifies you when the buyer of a programmatic guaranteed proposal has uploaded creatives. Notification comes in the form of an email and DFP alert.

November 7, 2016

Sales reps

New and updated features for sales representatives

Proposal management Improved left navigation for DFP programmatic: The left navigation panel for programmatic has undergone a slight update. The default landing page when navigating to proposals is now "My proposals". Previously, the default was "All proposals". In addition, "Finalized" was added after "Sold".

October: Maximum duration must be changed in proposal line items / Pause and resume corresponding line items from proposals / Apply ad exclusion labels to proposal line items

October 31, 2016

Sales reps

New and updated features for sales representatives

Proposal management Maximum duration must be changed in proposal line items: The "Maximum duration" field for programmatic video line items must now be changed in their originating proposal line items. Previously, traffickers were allowed to modify this value under the "Delivery" tab. Protecting this field from edits guards against errors that could lead to ads failing to serve.

October 10, 2016

Sales reps

New and updated features for sales representatives

Proposal management Pause and resume corresponding line items from programmatic proposals: You can now pause and resume all corresponding line items from a programmatic proposal without navigating to the "Delivery" tab. Similarly, buyers can pause or resume delivery in DFP from their respective user interfaces. Learn more about how to pause and resume programmatic proposals. Apply ad exclusion labels to proposal line items: You can now include ad exclusion labels in individual proposal line items. Previously, only competitive exclusion labels were available in proposals and proposal line items. Allowing you to use ad exclusion labels at the proposal line item level provides greater flexibility in managing delivery options.