Manage programmatic proposals

Make changes to a finalized proposal

You can reopen sold proposals and update them at any time

Once the buyer accepts a proposal, Ad Manager creates a corresponding order and line items for the purposes of ad delivery. Ad Manager also reserves inventory or transfers inventory to line items if previously reserved on proposal line items.

To make changes, you need to reopen a finalized proposal.

To reopen a finalized proposal:

  1. Find the proposal you want to reopen.

    Navigate to Sales and then Finalized.

  2. Click the name of a proposal to go to its details.
  3. Click Reopen.

Once you reopen, you can make changes to any fields or settings except the advertiser and buyer. You can:

  • Save draft to save a version of your changes anytime.
  • Discard draft to abandon all of changes since you reopened the proposal. The proposal reverts to the original state before you began to make changes. No changes are sent to the buyer or pushed to the corresponding order or line items.

Changes can be made to negotiable fields or settings or to nonnegotiable fields or settings.

Changes to nonnegotiable settings

If you make changes to nonnegotiable fields or settings, you can click Update order to update the corresponding order or line items immediately. Changes to the following can be immediately pushed to orders or line items:

  • Name (of the proposal or proposal line items)
  • Delivery settings
  • Priority (number)
  • Labels
  • Custom fields
  • Internal notes
  • Any targeting *

Targeting is non-visible to the buyer (except geography) and none is ever negotiable, including changes to audience and key-values. Learn more in Viewable and negotiable fields. If you make changes to any targeting or any of the settings for fields on the above list, you can simply click Update order.

* Changes to geo targeting not shown to buyer

Only geo targeting can be viewed but not changed by the buyer (nonnegotiable). Other targeting is never visible to the buyer and not negotiable. If you make changes to geo targeting after the buyer accepts, changes are not reflected in the buyer's user interface once the order is updated.

Changes to negotiable settings

If you make changes to negotiable fields or settings, you are renegotiating terms of the proposal and need to request acceptance from the buyer again. Only after the buyer accepts will the corresponding delivery line item be updated.

Until the buyer accepts, corresponding line items remain unchanged. If they've started delivery, they continue to deliver under the settings and terms previously negotiated. If you don't want the campaign to delivery under the current terms, consider pausing.

If you've sent a proposal for acceptance but the buyer hasn't yet accepted the updated version, you can retract the proposal.

Proposal line item settings that trigger renegotiation:

  • Start or end time
  • Rate
  • Quantity
  • Inventory sizes
  • Additional terms
  • Adding or removing proposal line items

There are no settings at the proposal level that trigger renegotiation.

Terminate renegotiation

While renegotiating, you have the option under More actions to Terminate renegotiation. Terminating renegotiation means that the current version under negotiation is discarded and the proposal reverts to its original, finalized state. Neither you nor the buyer can proposal changes anymore unless one of you initiates renegotiation again. Learn more in Terminate negotiation.

DFP sales management For Sales Management

If you've made changes to negotiable fields or settings, you must first submit the proposal to workflow and it must pass successfully. You can then request acceptance from the buyer again. At any time before the buyer accepts, you can:

  • Retract: Keeps the proposal open for more changes but withdraws the request for acceptance.
  • Terminate renegotiation: Discards the current version of the proposal and reverts it to its original, finalized state.

Reserve inventory on sold proposals

Some changes you make to proposal line items after you reopen a proposal affect inventory. Among the changes that affect inventory include:

  • Start or end time
  • Quantity
  • Inventory sizes
  • Targeting
  • Delivery settings

Corresponding line items are not updated with these changes until you have updated the order or until the buyer accepts. Changes to start or end time, rate, or quantity trigger renegotiation and require the buyer to accept the changes. Once the buyer accepts, Ad Manager re-reserves inventory based on the new changes and updates corresponding line items. Changes to targeting do not require the buyer to accept. These changes update corresponding line items only after you click Update order.

Just as with proposals that have never been sold, you can choose to explicitly reserve inventory at any time in a reopened proposal. Ad Manager reflects inventory as taken in availability forecasts. When the order is updated or the buyer accepts, Ad Manager transfers the reserved inventory to the corresponding line items.

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