Serve out-of-page creatives

Serve pop-up, pop-under, or floating creatives
Serve pop-up, pop-under, or floating creatives. #creatives

To serve pop-up, pop-under, or floating creatives to your website, you need to update your Google Publisher Tag and use the "Out-of-page" size for line items and creatives in Ad Manager.

Need help with your out-of-page creative?
Learn how to troubleshoot out-of-page delivery.

Update your Google Publisher Tag (GPT)

  • Your site should define a slot for out-of-page creatives using the googletag.defineOutOfPageSlot() method.
  • Since the creative isn't displayed directly within the webpage's content, the ad is triggered to display by calling the googletag.display() method within the <body></body> tags of your page.

Learn how to generate tags in Ad Manager or view the GPT developer documentation.

Line item settings for out-of-page creatives

You can add a line item as you normally would. Under "Expected creatives, select the Out-of-page (Interstitial) size, and complete other line item settings as needed.

  1. Sign in to Google Ad Manager.
  2. Navigate to an order or start a new order and add a line item.
  3. Under "Expected creatives, select the Out-of-page (Interstitial) size.
  4. Complete other line item settings as needed.
  5. Add an out-of-page creative.

Add an out-of-page creative to a line item by following the same procedure you would to add creatives to any line item. Out-of-page creatives can fall under one of several display creative types depending on your advertiser's needs.

Creative types

To deliver an out-of-page ad, you need to select one of several display creative types when adding the creative. Depending on your advertiser'`s needs and requirements, the creative type differs. Guidance on some more popular creative types for out-of-page creatives is provided below.

Once the creative has been saved in Ad Manager's creative library, as a trafficker, you can then add the creative to the line item.

SafeFrame and out-of-page creatives

SafeFrame is either ON or OFF by default depending on the display creative type being used. Understand where the creative is intended to serve and set SafeFrame accordingly otherwise rendering issues for the creative may occur.

Custom creative

When to use: Advertiser provides custom code or an ad tag 

Your advertiser desires an ad experience not supported by other creative types, and either you or someone with technical expertise can develop code to create that ad experience. Typically, someone with technical expertise, who represents or works for the advertiser, can develop code or provide an internal redirect, which is an ad tag or URL that calls the creative code during the ad request. 

Campaign Manager 360

When to use: Advertiser provides Campaign Manager 360 tag 

Your advertiser can provide you with a Campaign Manager 360 tag. Campaign Manager 360 tags are similar to the internal redirects under custom creatives, which calls the creative code during the ad request. The use of Campaign Manager 360, however, simplifies the development of the creative.

Standard creative template

When to use: Advertiser's needs can be met by one of the standard creative templates

Standard creative templates support a variety of out-of-page ad experiences, from pop-up or pop-under ads to mobile interstitial with auto-close (app only). Review the list of standard creative templates. If a standard creative template can be used, development of the creative can be greatly eased.

Custom creative template

When to use: Advertiser's needs can only be met by a custom creative template (needs cannot be met by a standard template, custom creative, or any of the other creative type)

Typically, someone with technical expertise, who represents or works for the advertiser, can develop the code needed for a custom creative template. Ensure that you or the developer note the restrictions and caveats for out-of-page creatives developed under the custom creative template type.

Recording of out-of-page impressions

Unlike other line items, out-of-page line items only record impressions when the viewed impression macro in an out-of-page line item's creative is triggered when the creative is played or viewed. For example, if a web page requests an out-of-page line item from Ad Manager, but the page never displays the creative, an impression is not recorded.

Viewed impression macro must be included

Out-of-page creatives must include the viewed impression macro for impression counting to work.

<img src="%%VIEW_URL_UNESC%%" style="display:none">

Unfilled impressions

Unfilled impression are not recorded in reporting when an out-of-page line item is requested from Ad Manager, but there aren't any eligible line items to return. These unfilled out-of-page impressions are also excluded from Ad Manager invoices.

Inventory forecasting

To ensure accurate inventory forecasting, including inventory for out-of-page ad units, only target out-of-page line items to pages properly tagged to serve out-of-page creatives.

Out-of-page creatives aren't supported for Programmatic Direct
See the available features for Programmatic Direct.

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