Types of display creatives

Learn about the rich ad experiences you can create for display line items

Display line items support a variety of creative types to help your advertisers delivery their message. See also Types of video creatives.

Image

Upload standard images or specify URLs of creatives hosted on third-party ad servers. Learn more

HTML5

Upload an HTML5 zip file to create rich ad experiences. Learn more

Third party

Use code from third-party ad servers. Learn more

Campaign Manager

Use redirect URLs generated under Campaign Manager. Learn more

Native format

Use standard or custom native formats. Learn more

Custom

Supply your own code to create rich ad experiences. Learn more

Custom creative template

Use templates defined in your network. May be prompted to input information or upload files. Learn more

Standard creative template

Use templates included in Ad Manager by default. Templates support a variety of ad experience. Learn more

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